Advertisement

French post office rolls out scratch-and-sniff baguette stamp

AFP
AFP - [email protected]
French post office rolls out scratch-and-sniff baguette stamp
The baguette stamps are printed with the enticing smell of freshly baked baguette contained in microcapsules. Photo: La Poste

The French Post Office on Friday released a scratch-and-sniff postage stamp to celebrate the world-famous baguette. The ink used on the stamps contains microcapsules which provide the fragrance.

Advertisement

But it was unveiled Thursday, the day of Saint-Honore, the patron saint of bakers and pastry chefs, by the French postal service.

"The baguette, the bread of our daily lives, the symbol of our gastronomy, the jewel of our culture", La Poste says on its website. "The baguette transcends frontiers to become an international icon." 

The loaf has been famously described by President Emmanuel Macron as "250 grams of magic and perfection".

The stamp, which costs 1.96 euro, depicts a baguette decorated with a blue-white-red ribbon. It has a print run of 594,000 copies.

According to the Parisian shop Le Carre d'encre, which sells it, the stamp has a "bakery scent". The ink used on the stamps contains microcapsules which provide the fragrance.

READ ALSO: 

"This scent is encapsulated. We buy it from another manufacturer," Damien Lavaud, printer at Philaposte, was quoted as saying by France Bleu.

"And the difficulty for us is to apply this ink without breaking the capsules, so that the smell can then be released by the customer rubbing on the stamp."

Advertisement

The new stamps went on sale on Friday.

The French baguette, one of the abiding symbols of the nation, was given UNESCO heritage status in 2022.

More

Comments

Join the conversation in our comments section below. Share your own views and experience and if you have a question or suggestion for our journalists then email us at [email protected].
Please keep comments civil, constructive and on topic – and make sure to read our terms of use before getting involved.

Please log in to leave a comment.

See Also