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Everything you need to know about France’s 2022 summer sales

In France, you can only shop the best deals twice a year - during the soldes. Here is everything you need to know about this year's summer sales.

Everything you need to know about France's 2022 summer sales
Sale sing - Photo by Justin Lim on Unsplash

They happen twice a year – Each year, France has two soldes periods: one in the winter, usually starting January, and another in the summer, usually starting in June.

This summer, the soldes will start on Wednesday, June 22nd in most parts of France and run for four weeks, so even though you might be tempted to go on the first day, keep in mind they’ll be going on for a while.

They are progressive, so items will be continuously marked down as the soldes wear on. If you wait, you are risking that your favourite t-shirt might sell out quickly, but if you’re lucky it might end up marked down even further.

During 2020 and 2021 the government altered sales dates and time periods to help shops cope with closures and lockdowns, but now we’re back to the usual timetable.

This is the only time stores can have “sales” – Technically, the soldes are the only time that stores are allowed to have sales, but the definition of ‘sale’ is important.

Basically, the French government qualifies a ‘solde‘ as the store selling an item for less than they purchased it for.

During the rest of the year discounting is allowed in certain circumstances, so you might see promotions or vente privée (private sales, usually short-term events aimed at regular customers or loyalty-card holders) throughout the year.

In these situations the stores might be selling items for less than their original price, but they are not permitted to sell the item for less than they bought it for. 

Shops are also permitted to have closing-down sales if they are shutting down, or closing temporarily for refurbishment.

They are strictly regulated by the French government – Everything from how long the soldes go for to the consumer protection rules that apply to the very definition of ‘solde’ is regulated by the French government, and the main purpose of this is to protect small independent businesses which might not be able to offer the same level of discounts as the big chains and multi-national companies.

Whether you shop in person or online, the same rules apply.

As a consumer, you still have the same rights as non-sales times regarding broken or malfunctioning items – meaning you ought to be entitled to a refund if the item has not been expressly indicated as faulty. The French term is vice caché, referring to discovering a defect after purchase.

On top of that, stores must be clear about which items are reduced and which are not – and must display the original price on the label as well as the sale price and percentage discount. 

READ MORE: Your consumer rights for French sales

They started in the 19th century – France’s soldes started in the 19th century, alongside the growth of department stores who had the need to regularly renew their stock – and get rid of leftover items.

Simon Mannoury, who founded the first Parisian department store “Petit Saint-Thomas” in 1830, came up with the idea.

Funnily enough, this department store actually is the ancestor for the famous department store Le Bon Marché. His goal was to sell off the previous season’s unsold stock in order to replace it with new products.

In order to do this, Mannoury offered heavy discounts to sell as much merchandise as possible in a limited time.

The soldes start at different times depending on where you live – The sales start at the same time across most of mainland France, but there are exceptions for overseas France and certain départements, usually those along the border.

France’s finance ministry allows for the sales to start at different times based on local economies and tourist seasons. 

For the summer 2022 sales only two parts of metropolitan France have different dates; Alpes-Maritimes sales run from July 6th to August 2nd, while on the island of Corsica they run from July 13th to August 9th.

In France’s overseas territories the sales are held later in the year.

You might qualify for a tax rebate – If you are resident outside the EU, you might be eligible for a tax rebate on your sales purchases.

If you spend at least €100 in one store, then you qualify. You should hold onto your receipt and tell the cashier you plan to use a tax rebate so they can give you the necessary documentation (a duty-free slip).

Then when you are leaving you can find the kiosk at the station or airport dedicated to tax rebates (détaxe) and file prior to leaving France. For more information read HERE

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POLITICS

Macron caps US state visit with New Orleans trip

President Emmanuel Macron on Friday headed to the southern American city of New Orleans, which retains much of its French-infused heritage, as he wraps up a rare three-day state visit to the United States.

Macron caps US state visit with New Orleans trip

After vowing continued support for Ukraine and seeking to quell a EU-US trade dispute during White House talks with President Joe Biden, Macron was expected to meet with local officials and energy companies in New Orleans and unveil a French language program.

Once a French colonial city, New Orleans was sold to the United States by Napoleon as part of the Louisiana Purchase of 1803, and Macron has called it “the quintessential francophone land.”

Macron will promote an initiative to broaden access to French language education for American students, with a focus on disadvantaged groups “for whom the French language can be a multiplier of opportunities,” the French leader said.

Addressing members of the French community in Washington on Wednesday, Macron added that he wanted to revamp the image of the French tongue in the United States, “which is sometimes seen as elitist.”

Macron will follow in the footsteps of French President Charles de Gaulle, who visited New Orleans in 1960. As he strolls through the streets of “NOLA,” Macron is likely to stop by the “Vieux Carre,” or “French Quarter”, the bustling historic city center.

“We have a history in New Orleans and important things to say there concerning both our history and what we want to do for the future,” the Elysee Palace said in a statement.

Energy and climate

Besides celebrating French-American ties, Macron will pay tribute to the victims of Hurricane Katrina which killed more than 1,800 people in and around New Orleans and caused billions of dollars in damage in 2005.

Macron will also meet with businesses “devoted to energy and climate issues,” according to his office, while French Foreign Minister Catherine Colonna and Louisiana Governor John Edwards will sign an energy deal.

Accompanied by French film director Claude Lelouch and dancer and choreographer Benjamin Millepied, Macron will meet local artists and prominent cultural figures of New Orleans, known as the birthplace of jazz.

The visit will come on the heels of a lavish dinner at the White House, headlined by master jazzman Jon Batiste, who comes from a family of New Orleans musicians.

Macron’s state visit — the first such formal occasion since Biden took office in January 2021 — symbolized how Washington and Paris have buried last year’s bitter spat over the way Australia pulled out of a French submarine deal in favor of acquiring US nuclear subs instead.

The visit featured a full military honor guard for Macron, including service members from the marines, army, air force and even a detachment of soldiers in 18th-century Revolutionary War garb.

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