Don’t ask Google, ask us: Why is France so popular?

In this mini series, The Local answers some of the most common questions that appear when you start typing questions with "France" or "the French" into the Google search engine.

A woman reads a book on a deckchair as people walk next to parasols on the
Photo: Iroz Gaizka / AFP

Why is France . . . so popular?

This is a rather vague question – but one that’s high on the autocomplete when you type in France into the search engine. There can be no doubt that France was, before the pandemic, the world’s number one tourist destination, and it is very open in its ambition to retain that title when travel reopens fully.

Here are some of the many reasons tourists flock to France.

The City of Light

For many, but by no means all visitors, Paris and France are one and the same. The French capital is a huge draw for foreign visitors – before Covid, the city attracted more than 30 overseas tourists a year in fact, more than any other city in the world.

There’s the city’s romantic image, the stunning architecture, the Louvre museum, the iconic Eiffel Tower as well as the simple pleasure of sitting at a café terrace and watching the world go by. 

European and US visitors flocked here for years. And, prior to the pandemic, the appeal of Paris had started to grip new markets, with wealthy Chinese nationals flocking to the Champs Elysées and its array of boutiques.

And don’t forget Disneyland, which is a destination in itself for foreign visitors. With around 15 million visitors each year, the theme park, just to the east of the French capital, is Europe’s top tourist destination.

Sun, sea, mountains, castles

Many French people shun international destinations for their summer holidays and instead choose to travel within their own country. Why? Because France has everything, from sandy beaches, to snow-capped mountains and vast expanses of rolling, dramatic, ever-changing countryside.

Basically France offers something for everyone. You want beaches? France has Atlantic or Mediterranean ones. You want snow-capped mountains? No problem – there’s the Alps, Pyrenees, Jura, Voges, or the Massif Central. You want fairytale castles and culture? Just throw a stone.

The weather is a big factor, too. On the whole, France is Goldilocks country for weather – it’s generally not too hot, or too cold, but just right for whatever you’re after.

Food, glorious food

France and cuisine are inseparable. The chance to dine on French specialities, even the clichéd snails or steak tartare, is a major attraction. 

France knows this and is keen to protect its status as the world’s food capital, as evidenced by its “homemade” food label scheme designed to discourage chefs from using frozen or ready-prepared ingredients.

No proper French meal is complete without a few glasses of ‘vin’ and the country’s vast array of home-produced wines is another draw for tourists. 

Culture, n’est pas?

France is proud of its long – and often tumultuous – history, from the French Revolution to Napoleon and the two world wars, and historical sites are often on the itinerary for visitors.

There are the battle sites of the Somme and the D-Day landings, as well as the stunning chateaux, churches and cathedrals that decorate the landscape.

France has dozens of Unesco World Heritage sites, dotted around the country. Museums and art galleries are also a major pull for tourists. The Louvre is home to the Mona Lisa among around 35,000 other artefacts and artworks and is the world’s most-visited museum.

Escape to the country

We’ve mentioned the countryside already. But it deserves its own slot. Around 80 percent of France is rural – and most of it stunning and tranquil. 

The most popular areas are the chateaux-heavy Loire Valley and lavender-scented Provence.

The countryside is particularly popular with those from the UK, who have a romanticised vision of quiet rural life in la France profonde, to where they escape from the hustle and bustle of their lives in Britain’s busy towns and cities.

An accident of geography

Let’s end with the one the French don’t like to talk about. The fact that France is where it is may account for part of its appeal. 

For UK holidaymakers it’s long been a relatively easy and short cross-Channel hop, while 13 million German visitors can’t be wrong, either, surely? 

Not all of France’s foreign visitors actually spend much time, or money, here, beyond that needed to pay motorway tolls en route to somewhere else – such as Italy or Spain.


Member comments

  1. France is a global power with language schools all across the world promoting French culture and politics, a nuclear country and a leading member of the EU, one of the signatories of the treaty of Rome in 1957. For these reasins France is a respected and much loved country.

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LISTEN: Five things to know about France’s Fête de la musique

The one day a year where your neighbours cannot be mad at you for blasting the music, and where everyone across France gets their groove on - here is what you need to know about the Fête de la musique.

LISTEN: Five things to know about France's Fête de la musique

It is on the longest day of the year Fête de la musique (music festival) takes place every year on June 21st – no matter what the day of the week is. This year, it falls on a Tuesday.

This day is also the longest day of the year and the summer solstice, so music listeners can soak up lots of daylight while jamming to the band, DJ set, or orchestra playing on their street corner. Celebrations on the summer solstice aren’t specific to France – Nordic countries, where the sun doesn’t set on June 21st, also have their fair share of festivities in the daylight.

It was invented by an American – The concept came about back in the 70s when American musician Joel Cohen was working as a music producer for French National Radio (France Musique).

He came up with the idea of a day full of music to celebrate the solstices, originally proposing “Saturnales de la Musique” which would be celebrated on both June 21st and December 21st with a special musical program broadcast all night long.

His idea for the June festival did eventually catch on (although December 21st is not a festival day in France) and that’s how Fête de la musique as we know it was born,

It’s all over France…and the world – Fête de la musique is celebrated all over France, from small towns to large cities.

In 2019, over 10 million people took part, and depending on where you go, it does have the potential to get a bit rowdy.

It has also gone global, and over 100 countries celebrate it. It started being exported out of France as early as in 1985, during the “European Year of Music.” Then, in 1997, several other European cities signed onto a charter to be ‘partners of the European Music Festival.’ In the United States, several cities also take part, calling it “Make Music Day.”

It has become such a big deal that at one point in 1998 a postage stamp was dedicated to it, right alongside stamps for the Olympic Games and the Queen of England. 

It’s on the French calendar, but not a public holiday – In 1982 the then-Culture Minister Jack Lang, launched the first official edition of the Fête de la Musique in France, with the help of Maurice Fleuret.

The French government got behind the idea and made it an official event and it’s been popular ever since.

That being said, even though the event is marked on French calendars, it is not a jour férié, so you don’t get the day off of work sadly.

Professionals and amateurs alike – Fête de la musique is not just for professional musicians – it is truly a democratised event where anyone and everyone can get involved.

Though a lot of big name musicians take advantage of the day to plan concerts or symphonies, you’ll still see plenty of amateur musicians out on the streets just playing their instruments or singing. You might even see people just set up a big speaker and blast whatever music they feel like listening to.

The goal of the day is to promote the arts, and give everyone dedicated time to appreciate music.

If you’re looking to figure out where and how to celebrate, you can go to this website to see which events are planned.