The Carrefour group, one of France's largest supermarket chains, says there will be no strawberries on its shelves in January.
The reason, says the company's Fresh and Traditional Products Manager Yoann Alarçon, is the environmental impact of shipping out-of-season fruit from North Africa, coupled with the lack of taste of hothouse strawberries.
In his tweet announcing the new policy he lists three reasons for the ban: “They are not in season, they are terribly tasteless, we have delicious citrus fruits, French kiwis and crunchy apples.”
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Ma 1ère décision chez Carrefour: supprimer les fraises ?de nos magasins en janvier.
➡️Ce n'est pas la saison
➡️Elles manquent terriblement de goût
➡️Nous avons à la place de délicieux agrumes, des kiwis ?? et des pommes croquantes.
Retour des fraises dans quelques semaines ?
— Yoann Alarçon (@YoannAlarcon) January 6, 2021
The move towards greater seasonality is apparently Carrefour's new possibility, although no decisions have been taken on other items such as tomatoes.
Strawberries will return in mid February once the first Spanish strawberries are ripe, followed by French srawberries in the spring.