The tech hub that offers work-life balance as well as digital innovation

Cities today don’t just compete on raw economics. They’re also in competition to show themselves as leaders in sustainability, digitalisation and quality of life.

The tech hub that offers work-life balance as well as digital innovation
Photo: Getty Images

For many talented individuals with an international mindset, such factors matter more than a higher salary or other financial incentives.

A recent report on talent from Invest Stockholm suggests the Covid-19 pandemic could see such people “shunning ‘megacities’” in favour of sustainable cities that match their lifestyle values. 

Here, we look at how Stockholm compares internationally in terms of sustainability, as a tech hub, in broader digitalisation, and in the standard of English.

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A city that protects the planet

Stockholm has long had a reputation for sustainability – and was named the first European Green Capital by the European Commission back in 2010. So, what about now with major cities everywhere eager to prove their green credentials? 

In the latest Arcadis Sustainable Cities Index (SCI), designed to look at sustainability “from the perspective of the citizen”, Stockholm ranked second to London among 100 global cities. The rankings are built on three pillars – people, planet and profit – which closely align with the UN Sustainable Development Goals.

Stockholm ranked number one globally on the ‘planet’ pillar, thanks to investment in sustainable infrastructure (including measures to promote cycling), low emissions and good air quality. This is no surprise to Irish-born Elaina O’Shea, who chose to move to Stockholm partly due to her desire “for an active, outdoor lifestyle”.

“Everywhere is reachable by bike, tap water tastes great, the air is so clean and housing is dry and warm,” she says. “As a cyclist or runner, I can go anywhere without choking on car fumes. The mentality in business also prioritises reducing waste.”

Photo: Elaina O'Shea

Stockholm also comes in the top ten of the Arcadis Sustainable Cities Mobility Index for urban transport. The city was one of the pioneers in introducing a congestion charge to reduce road traffic at peak times and is currently expanding its metro system.

Heating and hot water in apartments comes mainly from district heating with much of the power generated from biofuel and household waste. 

A city of unicorns … where people come first

When you think of start-ups and unicorn companies, you probably think firstly of Silicon Valley. But did you know that Stockholm produces more billion-dollar companies per capita than any region except the Californian tech hub?

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Spotify and Skype are perhaps the biggest names to emerge from the Swedish capital, while gaming giants like King and Mojang (the developer behind Minecraft) have also made their mark internationally.

O’Shea has previously lived in London and Dublin but says when she decided to go into the tech industry, she knew she wanted to make Stockholm her home.

“Ireland is thought of as a tech hub but Stockholm is savvier,” says O’Shea, who now works in software as a service (SaaS). “The flat hierarchies in Stockholm mean things happen faster when people have great ideas.”

Photo: Ting Liu

Ting Liu, a software engineer originally from China, moved from Berlin to Stockholm just over a year ago. She has also lived in South Korea and Spain.

Like O’Shea, she finds Stockholm to be highly efficient while still encouraging real work-life balance. “In South Korea, the work ethic is insane and leaves you exhausted,” she says.  “There are lots of tech opportunities in Asia. But money isn’t everything and I prefer to have a life.” 

In fact, her salary isn’t much different to what she earned in Seoul, she adds, but in Stockholm “you feel respected as a human being”.

Digital society: helping you get things done

International residents are used to dealing with bureaucracy. But it doesn’t mean they want to tolerate it being unnecessarily – or tortuously – slow. In Stockholm, there’s not much to fear with the city offering residents more than 100 e-services across many areas.

The European Commission’s Digital Economy and Society Index (DESI) ranks Sweden as one of the EU leaders in digitalisation; it comes second behind only Finland and well ahead of major economies like the UK, Germany and France.

Residents and businesses benefit from fast broadband throughout Stockholm and residents have a huge choice of fast payment options, as Sweden leads the race to become the first almost cashless society.

Liu says getting a German work permit required lots of paperwork and took almost three months, she says, whereas in Stockholm she got one in under a week.

“In Berlin, you do lots of things by sending letters and you still rely heavily on cash. In Stockholm, you can always pay by card and lots more things can be done online. You don't need to make an appointment and visit the registration office just to change your address.” 

It’s easy to get by in English

International residents of Stockholm find the level of English in the city also makes their lives far easier. Liu says she hasn’t started seriously studying Swedish due to the pandemic and her preference for face-to-face learning. 

“Everyone here, including the cashiers in the supermarket, speaks fluent English and that’s a big advantage,” she says. “In Germany, I didn’t speak the language and quite often I couldn’t communicate with people outside of work.”

Sweden has long been one of the worldwide leaders for English as a second language and recently placed fourth globally in the English Proficiency Index.

Want new opportunities and a better quality of life? Get free, tailor-made advice on business in Stockholm – and follow these links for Stockholm's Talent Guide and Entrepreneur's Guide.


Why this flying Frenchman is so fed up he wants to flee France

The French inventor of a record-breaking jet-powered hoverboard (see amazing video) says he will reluctantly have to leave France after being summoned to a local police station and informed he must stick to the rules (which haven't actually been written yet).

Why this flying Frenchman is so fed up he wants to flee France
Photo: Franky Zapata/Facebook
Franky Zapata, the creator of the Flyboard Air, which can fly for more than 2,500 metres (8,000 feet), said the intervention was typical of French bureaucrats' attitude to innovators.
France has long suffered from a reputation for bureaucractic heavy-handedness that stifles business, something that some of the candidates for next month's presidential election have vowed to tackle.
Former professional jet-ski pilot Zapata told AFP that after flying the Flyboard Air for almost a year he had been summoned to a police station and told he needed registration and a licence.
“We informed the authorities, everyone told us we were in a legal grey area but the approval process was under way,” he said.
Prosecutors in the southern town of Aix-en-Provence said on Tuesday they had opened a preliminary enquiry into “failure to respect overflight regulations and operating an aircraft without the necessary paperwork”.
The Flyboard Air uses powerful jets of air to fly over water and last year Zapata set a new Guinness World Record for the furthest hoverboard flight, when he cleared 2,252 metres — smashing the previous best of 275.9 metres.
But he said he was now thinking of taking up offers to relocate abroad — he has had several invitations, in particular to move to the United States.
“I've always been afraid to go abroad with my technology but now I'm asking myself the question,” he said. “
'Completely lost' 
“They've told me I have two months to comply with the rules, but there are no rules, they have to be written, I'm completely lost.”
In a Facebook post on Friday, liked over 150,000 times, Zapata said his treatment was symptomatic of France's attitude to innovators.
“While the rest of the world is making us offers to relocate, I'm not wanted in my own country!” he wrote.
“I feel sick for the wasted potential in my country. Reluctantly, I'm going to have to leave France.”
Before the Flyboard Air, Zapata invented the Flyboard, a hoverboard that connects to a jetski and flies by jets of water. Skilled riders can execute spectacular flips and spins and the inaugural world championships were held in Qatar in 2012.
Zapata said he was particularly disgusted by his treatment after “making more than 10,000 Flyboards in France”.
Aix deputy prosecutor Emmanuel Merlin said residents in the town of Martigues had complained about noisy flights near residential areas, adding “you can't fly just anywhere, especially near an airport”.
A civil aviation spokesman said Zapata had not respected safety rules and should take a “navigator's theory exam”, in line with drone and microlight pilots.