Buying presents just before setting up the Christmas tree is likely to cost you, according to a new study by Idealo, company specialising in price comparisons.
The study, revealed in Le Parisien, looked at how prices of typical Christmas presents evolve in the twelve weeks running up to December 24th.
The study only compared prices online, but with Covid-19 making gift shopping a somewhat different affair this year, chances are many will seek to get their gifts sent to their door.
The study divided the types of presents into four categories: toys and games, lifestyle products (perfumes, backpacks), technology (smartphones, speakers, iPads) and household products (coffee machines, food processors and the like).
In most cases, no matter the category, the ideal moment to purchase a gift was found to be between four and six weeks before Christmas, an Idealo spokesperson told Le Parisien.
You can see the best and worst moments for each group detailed in the graphic below.
— Le Parisien Infog (@LeParisienInfog) October 22, 2020
The absolute best deals occur between Black Friday and Cyber Monday, when lots of stores offer flash sales and bargain discounts. This year Black Friday falls on November 27th and Cyber Monday on November 30th.
“After that, it will be more difficult to find the good prices,” the Idealo spokespersons said.
Due to the pandemic, there are some uncertainty to the study’s conclusions. Many products could disappear out of stock before Christmas if shops close or if people avoid them to shop online, the Idealo spokesperson said.
Some items have already seen their prices affected by the virus. Household items have become more expensive since the lockdown, according to an different study published by Le Parisien.
The company also warned those ordering gifts online to beware of delays in receiving their gifts.