‘Old fashioned and embarrassing’ – has the Miss France contest had its day?

It's one of the big TV events of the year in France and last year pulled in an audience of 7 million people - but increasingly the French are finding the Miss France contest embarrassing and out-dated. Jean-Baptiste Andrieux finds out why.

'Old fashioned and embarrassing' - has the Miss France contest had its day?
All photos: AFP

The new Miss France will be elected on Saturday in a primetime TV event that draws in millions of viewers, but the contest this year is facing trouble with calls for a boycott from one the country's biggest TV stars. 

“We have to stop objectifying women. We have to cease judging them on their physical appearance and systematically favouring the prettiest ones,” said TV presenter Laurent Ruquier in his flagship show On n’est pas Coucher. 

And it's a view shared by many French people, particularly the younger generation.

“Miss France does not give a positive image of women,” said Caroline, a Parisian student, “the swimsuit contest is probably the worst part of the contest.” 

“It is futile, pointless and utterly out of time,” said Pauline, another Parisian student. 

While British resident in France James agreed, saying: “I think it’s rubbish and outdated.” 

It is of course far from the first time that the French beauty pageant has faced criticism.

Feminist group “Osez le féminisme” denounced it in 2016 as a competition based on “a brutal rivalry between women”. 

French journalist and blogger, Raphaëlle Peltier, had also warned in an interview for Le Monde newspaper in 2014 that Miss France challenge could send the wrong message to young girls, who might believe that they have to be “pretty, thin, tall, etc. to be successful”. 

But former Miss France winners Vaimalama Chaves and Camille Cerf disagree with Ruquier's boycott call and claimed that participating to the national beauty pageant was an expression of the “freedom of will” and that it was possible to be both Miss France and feminist. 

To some, there is nothing sexist in Miss France.

“They are pretty, but we believe there are way more urgent issues,” said Jeannine and Pierre, a retired couple. 

Arthur, a Parisian resident, also pointed out that a men’s content does exist. However, “Mister France” challenge is not broadcast on television anymore, because it failed to attract a significant audience

And Ruquier has subsequently said on Twitter, that his call for a boycott was a “joke” and should not be taken seriously. 

The organisers of the contest have tried to prove their commitment to feminism over the few last years. The 2019 judging panel included only women and the captain of France women’s national football team, Amandine Henry, will be the jury chairman when Miss France 2020 is selected.

Despite the recent controversies, the annual contest remains popular in France. As a matter of fact, 7.3 million people watched the TV broadcast of the beauty pageant last year, not showing much of a dip from previous years.

The Miss France event was created in 1920 by journalist and writer Maurice de Waleffe and was at first known as “La plus belle femme de France” (The prettiest woman in France) before getting its current name in 1927.  

Miss France 2020 will be broadcast on Saturday, December 14th at 8pm.

Thirty contestants representing every French region and overseas territory will enter the competition in the hope of succeeding to Vaimalama Chaves, last year’s prizewinner. 

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Everything you need to know about France’s 2022 summer sales

In France, you can only shop the best deals twice a year - during the soldes. Here is everything you need to know about this year's summer sales.

Everything you need to know about France's 2022 summer sales

They happen twice a year – Each year, France has two soldes periods: one in the winter, usually starting January, and another in the summer, usually starting in June.

This summer, the soldes will start on Wednesday, June 22nd in most parts of France and run for four weeks, so even though you might be tempted to go on the first day, keep in mind they’ll be going on for a while.

They are progressive, so items will be continuously marked down as the soldes wear on. If you wait, you are risking that your favourite t-shirt might sell out quickly, but if you’re lucky it might end up marked down even further.

During 2020 and 2021 the government altered sales dates and time periods to help shops cope with closures and lockdowns, but now we’re back to the usual timetable.

This is the only time stores can have “sales” – Technically, the soldes are the only time that stores are allowed to have sales, but the definition of ‘sale’ is important.

Basically, the French government qualifies a ‘solde‘ as the store selling an item for less than they purchased it for.

During the rest of the year discounting is allowed in certain circumstances, so you might see promotions or vente privée (private sales, usually short-term events aimed at regular customers or loyalty-card holders) throughout the year.

In these situations the stores might be selling items for less than their original price, but they are not permitted to sell the item for less than they bought it for. 

Shops are also permitted to have closing-down sales if they are shutting down, or closing temporarily for refurbishment.

They are strictly regulated by the French government – Everything from how long the soldes go for to the consumer protection rules that apply to the very definition of ‘solde’ is regulated by the French government, and the main purpose of this is to protect small independent businesses which might not be able to offer the same level of discounts as the big chains and multi-national companies.

Whether you shop in person or online, the same rules apply.

As a consumer, you still have the same rights as non-sales times regarding broken or malfunctioning items – meaning you ought to be entitled to a refund if the item has not been expressly indicated as faulty. The French term is vice caché, referring to discovering a defect after purchase.

On top of that, stores must be clear about which items are reduced and which are not – and must display the original price on the label as well as the sale price and percentage discount. 

READ MORE: Your consumer rights for French sales

They started in the 19th century – France’s soldes started in the 19th century, alongside the growth of department stores who had the need to regularly renew their stock – and get rid of leftover items.

Simon Mannoury, who founded the first Parisian department store “Petit Saint-Thomas” in 1830, came up with the idea.

Funnily enough, this department store actually is the ancestor for the famous department store Le Bon Marché. His goal was to sell off the previous season’s unsold stock in order to replace it with new products.

In order to do this, Mannoury offered heavy discounts to sell as much merchandise as possible in a limited time.

The soldes start at different times depending on where you live – The sales start at the same time across most of mainland France, but there are exceptions for overseas France and certain départements, usually those along the border.

France’s finance ministry allows for the sales to start at different times based on local economies and tourist seasons. 

For the summer 2022 sales only two parts of metropolitan France have different dates; Alpes-Maritimes sales run from July 6th to August 2nd, while on the island of Corsica they run from July 13th to August 9th.

In France’s overseas territories the sales are held later in the year.

You might qualify for a tax rebate – If you are resident outside the EU, you might be eligible for a tax rebate on your sales purchases.

If you spend at least €100 in one store, then you qualify. You should hold onto your receipt and tell the cashier you plan to use a tax rebate so they can give you the necessary documentation (a duty-free slip).

Then when you are leaving you can find the kiosk at the station or airport dedicated to tax rebates (détaxe) and file prior to leaving France. For more information read HERE