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French Days are back - but what are they?

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French Days are back - but what are they?
All photos: AFP
16:01 CEST+02:00
You might think every day in France is a French Day, but some days are more French than others. Here's why.

From September 27th to 30th, 'French Days' are back in France, and chances are your inbox is already full of promotional e-mails.

But what are these days exactly?

French Days - which is their actual name in French - are a new tradition of mainly online sales, launched in April 2018 by French e-shopping giants Cdiscount, Rue Du Commerce,, Fnac-Darty, Boulanger and La Redoute.

Twice a year, in the last days of April and September, dozens of online retail websites take part in the French Days, sometimes offering sales up to 80 percent. Discounted items mostly include smartphones, televisions and other high-tech products, as well as household appliances.

While participating brands may offer the same promotions in their high-street stores as are available online, there are no requirements for them to do so - so you may want to focus your shopping on the internet.

Sometimes nicknamed as the 'French Black Friday', the stated objective of the operation was indeed to get back on top of the American-born craze. The North American tradition quickly won French people over and has now become a way of anticipating Christmas shopping for many consumers.


However, French Days do not aim to promote 'made in France' products only, but rather French e-commerce as a whole. Ironically, the American behemoth Amazon joined the French Days from the very beginning.

But because they are the new kid on the block, French Days are still far from nearing a turnover approaching this of a Black Friday in France.

For its two 2018 occasions, websites participating in the French Days observed a 15 to 20 percent rise in visiting figures. In comparison, the same websites noted a 112 percent rise in visits during the Black Friday period.


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