French vineyards are heavy users of pesticides. Photo AFP
Then between August 19th and August 25th the farmers will dig up their underwear to check how much they have decomposed during that time.
The idea is that the more they have disintegrated the better because the healthier the soil the more worms, fungi and bacteria will be present to attack the briefs.
Somewhat surprisingly this isn't the first time farmers have taken to burying their boxers. In fact in 2018, 210 underpants were buried in the Var department in the French Riviera.
The idea originated with the Canadian Soil Conservation Council back in 2017 when they launched the campaign 'Soil Your Undies' in a bid to raise awareness about how pesticides and plowing have contributed to the deterioration of the soil.
The map is purportedly France as seen through the eyes of Parisians, and contains a series of snobbish and rude generalisations about every part of France that is not maison (home) in the capital and its surroundings. The great majority of the country is labelled simply as paysans (peasants).
The general stereotype about Parisians is that they are snobs, rudely judging the rest of the country which they regard as backwards and full of ploucs (yokels) apart from small areas which make nice holiday destinations.
Like all sweeping generalisations, this is true of some people and very much not of others, but one of the few things that can unite people from all areas of France is how much they hate les parigots têtes de veaux (a colloquialism that very roughly translates as ‘asshole Parisians’)
Even before Covid-related travel restrictions, holidaying within France was the norm for many French people.
As the map shows, Parisians regard the southern and western coastlines as simply plages (beaches) which they decamp to for at least a month in July or August. In the height of summer French cities tend to empty out (apart from tourists) as locals head to the seaside or the countryside.
In winter the Pyrenees and Alps are popular ski destinations.
3. Northerners like a drink
There is a very widespread stereotype, although not really backed up by evidence, that the people of Normandy, Brittany and the Nord area like a drink or two. Many suggest this is to cope with the weather, which does tend to be rainier than the rest of France (although has plenty of sunshine too).
Official health data doesn’t really back this up, as none of these areas show a significantly greater than average rate of daily drinkers, although Nord does hold the sad record for the highest rate of people dying from alcohol-related liver disease.
What’s certainly true is that Brittany and Normandy are cider country, with delicious locally-produced ciders on sale everywhere, well worth a try if you are visiting.
The map labels the north eastern corner of France as simply pauvres – the poor.
The north east of the country was once France’s industrial and coal-mining heartland, and as traditional industries have declined there are indeed pockets of extreme poverty and high unemployment. The novel The End of Eddy, telling the story of novelist Edouard Louis’ childhood in a struggling small town near Amiens, lays out the social problems of such areas in stark detail.
However poverty is not just confined to one corner of France and the département that records the highest levels of deprivation is actually Seine-Saint-Denis in the Paris suburbs.
5. Southern prejudice
According to the map, those from the south are either branleurs (slackers) or menteurs (liars).
This isn’t true, obviously, there are many lovely, hard-working and truthful people in southern France, but the persistent stereotype is that they are lazy – maybe because it’s too hot to do much work – and slightly shifty.
Even people who aren’t actually rude about southerners can be pretty patronising, as shown when south west native Jean Castex became the prime minister in summer 2020.
Castex has a noticeable south west accent which sparked much comment from the Paris-based media and political classes, with comments ranging from the patronising – “I love his accent, I feel like I’m on holiday” – to the very patronising – “that accent is a bit rugby” (a reference to the fact that TV rugby commentators often come from France’s rugby heartlands in the south west).