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Paris gets world's first city-centre Ikea store

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Paris gets world's first city-centre Ikea store
The new city centre Ikea in Paris. Photo: AFP
13:42 CEST+02:00
Ikea has opened a new city-centre concept store in Paris - which the Swedish furniture giant hopes will be the first in a new direction for it stores around the globe.

The Paris outlet at Place Madeleine, a short walk from the bottom of the Champs-Elysees avenue, is four times smaller than Ikea's typical blue-box megastores, which are usually located on cheaper land on the edge of cities.

"It's a test laboratory. From the opening, we will start learning," the chief executive of Ikea's parent group, Jesper Brodin, told AFP. "The idea is that the concept of La Madeleine will go to Milan to New York to Tokyo if we are successful." 

The Swedish furniture giant already has city centre outlets in Madrid and Stockholm, but they sell single product lines such as kitchens rather than the full range of items which will be offered in the Paris outlet. 

Ikea operates four out-of-town stores in the French capital region and offers a free bus service for Parisians living in central areas to reach them.

"We have known for many years that there are many people living in the city centre of Paris who don't have a car or don't have enough time to interact with Ikea in the big shops, so this is a declaration of love to them," Brodin said.

Ingka Group, the Ikea parent group, reported Wednesday a 40 percent drop in annual net profit last year, citing major investments in its online business and its foray into city centres.

For its fiscal year of September 2017-August 2018, Ingka Group reported sales of €37 billion and net profit of €1.47 billion.

 
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John - 06 May 2019 17:41
World's First??? There is one in London on Charing Cross Road. I pass it regularly in. the 14 Bus to Warren Street.
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