Nicolas Le Tixerand (R) and Frank Leroux of Infinite Eight Champagne present two bottles of champagne bearing rose patterns which appear when the bottle is at the right temperature. Photo: FRANCOIS NA
The white bottle, containing 2008 Champagne, becomes covered with pink butterflies and musical notes when chilled and ready to drink.
The Infinite Eight Champagne, produced in Ville-Dommange near Reims, northeastern France — will be launched in Japan this month, followed by France in April.
To achieve the bubbly effect, co-designed with French food packaging company Distripac, the bottles are covered in a plastic film, which reacts to the cold thanks to a thermoreactive varnish.
“It's a first. We are the only ones to do it in the Champagne region,” of northern France, said Nicolas le Tixerand, head of the small family firm which stretches back generations.
“It's a marketing device. It's also a fun way of learning when a bottle of champagne is ready to be drunk.” he told AFP.
According to the official Champagne website, the ideal temperature to serve bubbly is 8-10 degrees Celsius (47-50 degrees Fahrenheit).