A wee dram, s’il vous plait: Meet France’s new whisky makers

Japan stunned traditional whisky-makers by exploding onto the market and winning over connoisseurs of the tipple. Now, entrepreneurs in France -- a country better known for cognac -- are throwing themselves into the once exclusive world of whisky.

A wee dram, s'il vous plait: Meet France's new whisky makers
David Roussier, French CEO of the Warenghem distillery. Photo: Fred Tanneau/AFP
The country today has 33 fully-operational whisky distilleries with another 30-odd soon to come on line — as soon as their unique Gallic-styled spirits have matured in barrels for the required minimum three years — according to 
the French Whisky Federation.
France already has 79 local whisky brands on the market, and sales have quadrupled from 215,000 bottles in 2010 to 850,000 bottles last year — the bulk for the domestic market.
No country on Earth drinks more whisky than France per capita — some 2.15 litres per person in 2014, according to research agency Euromonitor. The closest competitor was Uruguay at 1.77 litres per person, with the United States in third place at 1.41 litres.
The first whisky was distilled on French soil in 1987, by Warenghem in Brittany in northwest France, across from whiskey giant Ireland. Warenghem remains France's biggest producer of the golden liquid.
In the picture below, a technician at Warenghem sniffs the spirit midway through production. 
Photo:  Fred Tanneau/AFP   
“There is good whisky in France,” Jim Murray, author of the best-selling “Whisky Bible”, told AFP.
Today, the country holds two European licenses for whiskies produced under a “protected geographical indication” — meaning they come from a clearly delineated geographical area and are made using a distinct recipe and method.
Besides the two newcomers — Alsatian whisky from the Alsace region and Breton whisky from Brittany — there are only two other PGIs for whisky in Europe — for Scotland's Scotch and Ireland's whiskey, which has its own 
“France can make very good whiskies because it has all the required raw materials — barley, malt, and pure water — as well as well-honed skills in distillation and ageing,” said Christophe Fargier, founder of the Lyon-based 
brewery Ninkasi which has just launched its very own whisky.
It's the 'terroir'
Three of the world's five biggest producers of malt — a special mix of germinated grains used to make the spirit — are in France, added Xavier Brevet, who co-founded the blog “Le Whisky Francais” (French Whisky).
According to Warenghem boss David Roussier, French whiskies offer something no others can.
“What people look for in a whisky is a degree of authenticity,” he told AFP.  “They want that we speak to them of terroir” — the French word used to describe the natural environment in which a wine is produced — including the 
soil, climate, and topography.
“In Brittany, we are well equipped for that… Now that people have accepted that we can make whisky in Brittany, we can allow ourselves to be more original.”
Another, unexpected, advantage lies in France's many used wine barrels.
While many Scotch whiskies are matured in barrels previously used for bourbon or sherry, French producers have taken to exploiting the rich aromatic palette of casks that once aged wine.
The increase in demand sent prices soaring: a barrel used to cost about $30, now they go for about $300, said Philippe Juge, director of the French Whisky Federation and author of the French version of “Whisky for Dummies”.
Many newcomers to the whisky world include former distillers of fruit-based spirits, and breweries that have switched to producing beer not for drinking but as a base for whisky, the experts say.
Despite marked growth, the field remains limited for now.
Warenghem sells about 200,000 litres (53,000 gallons) of pure-alcohol equivalent — a measure of quantity used in the spirits industry — per year.   Comparatively, a medium-sized Scottish distillery produces about seven 
million litres, said Juge.
“There are no more than four or five distilleries in France today capable of large-scale production,” added Brevet.
“The profit margin requirements of the global spirits giants are too high for newcomer producers to meet at this stage of the (French) industry's development,” he said.
Murray says he has observed an explosion of micro-distilleries in France as elsewhere in the world.
“But producing sufficient quantities, and with consistent quality, is a major problem. We need to invest in them and believe a bit more in their future,” he said.

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.


French town of Nantes votes for referendum on exiting Pays-de-la-Loire region

The French city of Nantes is to hold a referendum on exiting the Pays-de-la-Loire region and becoming part of Brittany instead.

French town of Nantes votes for referendum on exiting Pays-de-la-Loire region
Photo: AFP

On Friday the town council of Nantes voted in favour of requesting the French government organise a referendum so local people can have their say about whether they wish to remain in the Pays-de-la-Loire region or become part of Brittany – a region that many say the town has more historic and cultural connections to.

The vote on Friday was carried by 56 votes and concerns whether the département of Loire-Atlantique – which contains Nantes – should move regions.

READ ALSO The 20 essential maps you need to understand Brittany


The vote follows a petition in 2018 which gathered 105,000 signatures.

Nantes mayor Johanna Rolland said: “This strong citizen mobilisation cannot be ignored. It reflects the aspiration of our fellow citizens to be consulted to a greater extent, in a context of essential revitalisation of our democracy.”

The desire of people in the Loire-Atlantique to become Breton isn't new.
The départment was part of Brittany until World War II, when it was separated and made part of the neighbouring region by the Vichy government. That region eventually became the Pays-de-la-Loire in 1955.
The issue has been simmering since then and pro-Breton voices have become louder in recent years as they hope to take advantage of a law that allows départments to chose which region they belong to via a referendum.
The town, which is the historic seat of the Dukes of Brittany, also declared its intention to  “set up a permanent pluralist body to engage in a genuine consultation with the State on the organisation of this referendum, organise an in-depth debate on the issues and consequences of a redistribution in order to feed the citizen debate, and formulate proposals to strengthen cooperation between Nantes and the other Breton territories”. 
However the referendum will have to be approved by both the national government and the regional authorities.

France's regions were reorganised in 2016 and several were merged to create the current 13 regions of mainland France.

Brittany currently covers four départements – Ille-et-Vilaine, Côtes-d'Armor, Finistère and Morbihan – while Pays-de-la-Loire covers Loire-Atlantique, Maine-et-Loire, Mayenne, Sarthe and Vendée. Nantes is currently the largest town in the region.