A photo showing the Elysee palace, the official residence of the French President. Photo: AFP
Fancy strutting around the French capital in an Elysée branded t-shirt, hoodie or jogging pants?
Well, it might not be that long before you're able to.
The presidential residence, currently home to French President Emmanuel Macron, confirmed to the HuffPost that the new brand name “Elysée – Présidence de la République” had been registered with the French trademark office the INPI on May 31st.
Souvenirs decked out in the red, white and blue colours of the French Republic are already on sale at the National Assembly where the shop sells items such as umbrellas, notebooks, tags and even bathrobes.
But with this new brand name, the palace is getting ready to launch a new range of goodies and is currently looking for a licensing partner to help come up with a marketing strategy which will provide “wider distribution structure and better visibility”.
According to reports in the French press, this “better visibility” could come from selling the new products online, in souvenir shops across the capital or outside the palace itself.
The new presidential swag may include souvenirs such as postcards, cigarette lighters, pens, caps, keyrings, and scented candles.
A representative from the Elysée confirmed to the press that all the profits would go “towards restoring historical palace buildings”.