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About The Local's Audience

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About The Local's Audience
Alexanderplatz, Berlin
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Over five million people who read The Local each month are well-educated and well-informed.

They have influential jobs in forward-looking sectors and an outward-facing perspective on life that makes them internationally adaptable. They want their news to be sourced locally, not delivered through the filter of a national news brand thousands of miles away.

More than 50,000 people have signed up for our newsletters and over 2,000 of our readers have registered as paying Members of The Local.



5 million + unique visitors per month on 9 editions

650,000 + social media followers

63% aged 25-54

49% have children

27% are senior decision-makers

24% have an annual income of €75,000 or higher

58% work in organisations with over 100 employees

92% have a college/university education

43% have a Masters degree or equivalent


72% trust The Local as their primary news source

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