A French regional beauty queen has had her title stripped after flouting one of the golden rules of the Miss France contest - no raunchy photo shoots. And she's not the first to fall foul of the rules.
Another year, another Miss France nudity scandal - and this time it comes from Miss Centre-Val-de-Loire Margaux Legrand.
The 22-year-old woman has been stripped of her royalty less than a month after she was crowned, and now won't have the chance to be named Miss France 2016.
The reason: She had posed in nude pictures years before, which is strictly against the rules of the Miss France competition.
The images were anonymously sent to Miss France director Sylvie Tellier, Legrand told La Nouvelle République.
Now booted out of the competition, Legrand decided to share the offending images on her Facebook page.
"I've had a lot of support since sharing the true story with the media, but I've also had a lot of disrespectful comments, with some people even calling me a 'whore'," she wrote.
"These messages have been hurtful and inappropriate," she added.
Legrand noted that the pictures had been taken long before she had any ambition to enter the Miss France competition, and were taken at a time she was trying to build her modelling portfolio.
"We shouldn't be associating nudity with eroticism or vulgarity anyway, but with freedom," she wrote.
"Let's not forget that being topless actually had a symbolic significance not too long ago."
The 23-year-old law student also posted a topless fashion snap on her Facebook page.
In 2013 Norma Julia was crowned Miss Roussillon but later dethroned when it emerged she had taken part in a photo shoot in scantily clad underwear.
Although she had posed in a studio, semi-naked for photos “that were not pornographic or erotic”, the rules are strict and “they must be respected”, Thierry Mazars, the regional Miss France delegate, told news agency AFP at the time.
And in 2012, Laury Thilleman, the 2011 Miss France champion, was also dethroned after a similar semi-naked photo shoot for Paris Match magazine.