"The first sex toy connected to your erotic readings."
That's one of the taglines of the new "Little Bird" dildo.
The sex toy, invented a firm in Brittany, is synced with erotic stories on an e-reader, meaning you can read your erotica while enjoying it on a whole new level thanks to BlueTooth technology.
"Throughout the text, play with words and your smartphone. A simple shake of your device, a caress, a blow on the screen to reveal the text will trigger the toy vibrations in accordance with the story," the product's founder says in the video below.
Oh, and the "sessions" last up to 90 minutes.
And even though the product won't hit the market until June, the €129 vibrator, produced by the French brand B-Sensory, has just been given an "Innovation award" at an international electronic fair in Las Vegas.
Its inventor believes it could replace the vibrators of old and break the taboo around female masturbation.
"This product answers to three big trends in the market: the boom of smart devices, the explosion of erotic literature and the development of a more democratic erotic market," the commercial director of B-Sensory, Franck Cabot, told the Nice-Matin newspaper.
Christelle le Coq, creator and director of the company and a lover of erotic literature herself, said she faced a number of hurdles in launching the product, particularly from men who believed it was not ethical or viable, which inspired her to tackle the taboo of female pleasure even more.
"Combining the power of words with the potential of smart devices allows us to experience a new way of reading... and having fun! I came to realise that even in 2016, female pleasure is taboo. And it was time to talk about it."
"I was met with chauvinistic responses. When I was looking for funding, a banker told me that he would not help me because he thought my product was unethical. I also met an importer who advised me to stop my project because according to him, women who read erotic literature are frustrated."
The brand aims to target 400,000 French and English readers in the next three years.