Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland
Advertisement

Eau de Trump! L'Oreal said Donald wasn't worth it

Share this article

Eau de Trump! L'Oreal said Donald wasn't worth it
Photo: AFP
15:41 CET+01:00
French cosmetics giant L'Oreal revealed on Wednesday that Donald Trump had asked them to make a perfume in his name about a decade ago, but the beauty company said no.
However, it was nothing personal against the divisive US billionaire and presidential hopeful, said L'Oreal chairman Jean-Paul Agon.
   
"Trump wanted us to make a perfume for him, but we didn't," Agon said.
   
L'Oreal preferred to focus on perfumes under the licence of prestigious fashion brands such as Giorgo Armani, Ralph Lauren or YvesSaint Laurent, he explained.
   
In the end Trump, who has complained bitterly about American jobs being shipped overseas, hired US beauty care company Estee Lauder which in 2004 produced "Donald Trump, The Fragrance".
   
Other Trump perfumes followed such as "Success" in 2012 and "Empire" in 2015.
   
Last year American department story Macy's dropped Trump-branded merchandise after he made controversial comments about Mexican immigrants.
   
The real estate mogul is looking more likely than ever to become the Republican candidate in US presidential elections in November after winning seven of 11 states on Super Tuesday.
Get notified about breaking news on The Local

Share this article

Become a Member or sign-in to leave a comment.
Advertisement

From our sponsors

Learn French in Switzerland: A fully immersive experience

Hiking in the Swiss Alps, visiting local chocolate factories, wine-tastings, jazz festivals and car shows are not part of your typical language course. Unless, that is, it's an Alpadia language course.

Advertisement
Advertisement
Advertisement
Advertisement
Advertisement

Popular articles

Advertisement
Advertisement