• France's news in English
Burger King vs 'McDo': Giants declare TV ad war in France
How far to Burger King? Photo: YouTube Screenshot

Burger King vs 'McDo': Giants declare TV ad war in France

The Local · 2 Mar 2016, 11:30

Published: 02 Mar 2016 11:30 GMT+01:00

Facebook Twitter Google+ reddit
The fast food fight between Burger King and McDonald's for the hearts and stomachs of the French takes place deep in La France Profonde.
McDo (as it's called in France) kicked things off with a somewhat cheeky ad of its own. 
It erected a monstrously huge road sign stating that it was 258 kilometres to the nearest Burger King, complete with lengthy road directions.
Beside the sign, which towers metres into the sky, stands a much smaller sign pointing motorists to McDonald's, just 5 kilometres away. 
Watch the original McDonald's commercial here. 
But Burger King was determined to have the last laugh, teaming up with ad agency BuzzmanTV to share a riposte.
The video below, released just days after, shows the "real" end to the McDonald's commercial.
In it, a young couple are seen pulling up and ordering nothing but a large coffee at the McDonald's restaurant. 
"We have a long way to go," they say.
As they drive off into the distance, the words appear: "Only 253 kilometres to go before your Whopper. Thank you McDonald's for being everywhere."
The young couple are then seen digging into their Burger King meal, commenting on how the journey didn't seem far at all. 
Story continues below…
Unsurprisingly, the ad has since gone viral, notching up almost 1.3 million hits since it was posted on Sunday. 
The Burger King ad is just the latest step in the US giant's attempts to take over the French fast food market, which is currently dominated by McDonald's.
Burger King recently got the green light to take over Quick, meaning it will acquire around 400 restaurants to add to its current 45.
McDonald's meanwhile, has around 1,300 restaurants across the country.
And burgers are proving to be a popular choice for French diners, with one study last year showing that the French are chomping nearly as many burgers as their cherished ham baguette. 
Facebook Twitter Google+ reddit

Your comments about this article

Today's headlines
Calais migrants given mixed reception in French towns
Photo: AFP

Some in France have shown solidarity with their new guests, while others have made it clear they are not welcome.

Lonely Planet says Bordeaux is world's best city to visit
The fantastic new Bordeaux wine museum. Photo: AFP

After The Local France, the Lonely Planet has followed suit by urging everyone to head to Bordeaux in 2017.

Jungle shacks set ablaze and torn down as camp razed
All photos: AFP

IN PICTURES: The razing of the Jungle has finally begun.

Frenchwoman finds WW1 grenade among her spuds
Photo: AFP

It could have been a very explosive family dinner.

Refugee crisis
What rights to a future in France for Calais migrants?
Photo: AFP

What does the future hold for the migrants of the Jungle? Can they work or claim social benefits or travel freely inside Europe?

Pampers nappies 'contain carcinogenics': French study
Photo: Robert Valencia/Flick

The substances in the nappies are meant to prevent skin irritation but are cancerous, the study concludes.

France to scrap special prison wings for dangerous jihadists
Photo: AFP

The experiment has been ditched.

Myth busting: Half of French adults are now overweight
A model at the Pulp Fiction fashion show in Paris that represents society's diverse spectrum . Photo: AFP

Hold on, aren't the French all meant to be finely toned specimens with not an ounce of fat on them?

France poised to send bulldozers into Calais Jungle
Photo: AFP

As hundreds of migrants leave, the bulldozers are set to tear down the sprawling Calais shanty town on Tuesday.

UK to spend €40 million on securing Calais border
Photo: AFP

Britain spending big on security in Calais.

The annoying questions only a half French, half Brit can answer
Sponsored Article
Last chance to vote absentee in the US elections
Forget Brangelina's chateau - here are nine others you've got to see
The must-see French films of the millennium - Part One
How life for expats in France has changed over the years
Why Toulouse is THE place to be in France right now
Video: New homage to Paris shows the 'real side' of city
The 'most dangerous' animals you can find in France
Swap London fogs for Paris frogs: France woos the Brits
Anger after presenter kisses woman's breasts on live TV
Is France finally set for a cold winter this year?
IN PICS: The story of the 'ghost Metro stations' of Paris
How to make France's 'most-loved' dish: Magret de Canard
Welcome to the flipside: 'I'm not living the dream in France'
Do the French really still eat frogs' legs?
French 'delicacies' foreigners really find hard to stomach
French are the 'world's most pessimistic' about the future
Why the French should not be gloomy about the future
This is the most useful French lesson you will ever have. How to get angry
Why is there a giant clitoris in a field in southern France?
French pastry wars: Pain au chocolat versus chocolatine
Countdown: The ten dishes the French love the most
Expats or immigrants in France: Is there a difference?
How the French reinvented dozens of English words
jobs available