• France's news in English
Burger King vs 'McDo': Giants declare TV ad war in France
How far to Burger King? Photo: YouTube Screenshot

Burger King vs 'McDo': Giants declare TV ad war in France

The Local · 2 Mar 2016, 11:30

Published: 02 Mar 2016 11:30 GMT+01:00

The fast food fight between Burger King and McDonald's for the hearts and stomachs of the French takes place deep in La France Profonde.
McDo (as it's called in France) kicked things off with a somewhat cheeky ad of its own. 
It erected a monstrously huge road sign stating that it was 258 kilometres to the nearest Burger King, complete with lengthy road directions.
Beside the sign, which towers metres into the sky, stands a much smaller sign pointing motorists to McDonald's, just 5 kilometres away. 
Watch the original McDonald's commercial here. 
But Burger King was determined to have the last laugh, teaming up with ad agency BuzzmanTV to share a riposte.
The video below, released just days after, shows the "real" end to the McDonald's commercial.
In it, a young couple are seen pulling up and ordering nothing but a large coffee at the McDonald's restaurant. 
"We have a long way to go," they say.
As they drive off into the distance, the words appear: "Only 253 kilometres to go before your Whopper. Thank you McDonald's for being everywhere."
The young couple are then seen digging into their Burger King meal, commenting on how the journey didn't seem far at all. 
Story continues below…
Unsurprisingly, the ad has since gone viral, notching up almost 1.3 million hits since it was posted on Sunday. 
The Burger King ad is just the latest step in the US giant's attempts to take over the French fast food market, which is currently dominated by McDonald's.
Burger King recently got the green light to take over Quick, meaning it will acquire around 400 restaurants to add to its current 45.
McDonald's meanwhile, has around 1,300 restaurants across the country.
And burgers are proving to be a popular choice for French diners, with one study last year showing that the French are chomping nearly as many burgers as their cherished ham baguette. 

Your comments about this article

Today's headlines
'War crimes committed in Aleppo': French UN envoy
A tractor clears rubble after a government strike on rebel areas of Aleppo. Photo: Thaer Mohammed/ AFP

France's envoy to the United Nations has called for an urgent Security Council meet on the war crimes he asserts are being committed in Aleppo.

'Curse of Phantom' strikes as Paris theatre burns
Anthony Crivello and Elizabeth Loyacano in the New York production of Phantom of the Opera. Photo: Really Useful Group

The curse of Phantom of the Opera has struck with a fire at a Paris theatre threatening the musical's French debut.

Two teenage girls held in France over 'terror plot'
The girls came from the same part of Nice, near Route de Turin, as Mohamed Lahouaiej Bouhlel, who carried out the nice attacks. Photo: Jesmar/Wikimedia Commons

Two teenage girls from Nice are being held on suspicion of planning a jihadi attack.

French fighter jet deal: India 'a school of patience'
Rafale jets at an assembly hanger in Merignac, southwestern France. Photo: Jean-Pierre Muller/AFP

The less-than-supersonic sale of French Rafale fighter jets to India has highlighted the obstacles facing foreign arms firms seeking to do business with the world's biggest weapons importer.

Hollande vows to 'completely dismantle' Calais Jungle
French President Francois Hollande visiting a refugee centre in Tours. Photo: Guillaume Souvant/AFP

President Francois Hollande has bowed to right-wing pressure and stepped up pledge to combat illegal migration.

First driverless minibus goes on trial in Paris
Gilbert Gagnaire, Director General of Easy Mile, poses in front of his driverless EZ10 minibus. Photo: Eric Feferberg/AFP

The French capital's transport authority will carry out its first test of a driverless minibus on Saturday.

Room for improvement: Paris's matchbox apartments
Receptionist Ivan Lopez in his tiny "chambre de bonne". Photo: Thomas Samson/AFP

Thousands of Parisians round off a hard day's work with a trudge up six flights of stairs to a tiny, stuffy room they resignedly call home.

Former president Chirac still in hospital but wife home
Bernadette Chirac executes a deal at the French Stock Exchange on September 12. Photo: Lionel Bonaventure/AFP

Former French president Jacques Chirac remains in hospital in Paris but his wife Bernadette has now been discharged.

Pope holds multi-faith meeting with Nice victims
Pope Francis kisses a baby on arrival at his weekly audience in St Peter's Square. Photo: Vincenzo Pinto/ AFP

Pope Francis will on Saturday hold a multi-faith meeting of grieving relatives and survivors of an attack in France in July when a jihadist ploughed his truck into a crowd in Nice.

Cameron school pal appointed UK ambassador to France
Ed Llewellyn has spent time in the European Commission. Photo: Gov.uk

Ed Llewellyn attended the Eton College at the same time as former PM David Cameron, and then served as his chief of staff throughout his eleven years as Conservative leader.

Sponsored Article
Why Jordan is the ‘Different’ East
France's Marion Cotillard rebuffs rumours of fling with Brad Pitt
Eight arrested over links to Nice truck attacker
Why everyone should party in a French chateau at least once
The Frenchman who hated 'Nazi-Zealand' after four-day hitch-hike fail
What's on: Ten exciting events across France in September
The 45-million year old underground shells that flavour Champagne
French job speak: All the terms you need to know
'Resilient' Paris now a more appealing city than New York
France says it's OK to warn drivers about speed cameras
Meet Honorine, 113, the oldest person in France
Grenoble named France's best city to be a student
New Metro map reveals cheapest pints of beer in Paris
Business & Money
How reliant is the French economy on Paris?
Here's why Parisians want to move to Bordeaux
And the 'best place to spend a weekend in Europe' is… Lyon
Analysis & Opinion
'Muslims in France must be considered ordinary citizens'
Armed guards to ride French trains from October
France among Europe's priciest for train travel
Paris set to make river bank car-free for six-month trial
Bordeaux hospital ranked as best in France
France rolls out 'world's first' driverless buses
15 things a Frenchwoman can do to feel more British
Every fact you need to know about France's 'départements'
jobs available