Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland
Advertisement

IN PICS: Guerilla ads target COP21 in Paris

Share this article

IN PICS: Guerilla ads target COP21 in Paris
One of the advertisements targeting Volkswagen. Photo: Brandalism/Twitter
12:25 CET+01:00
A group of eco activists in Paris have found an innovative way to protest - a guerilla advertising campaign criticizing the corporate sponsors of the summit, including Air France and Volkswagen, who it claims are "part of the problem".
Authorities may have banned protest marches during the COP21 climate summit, but that hasn't stopped campaigners from finding other ways to express their discontent. Artists and activists have joined together to slam the 'hypocrisy' of companies and heads of state involved in COP21, using guerilla advertising.
 
The 12-day summit, which officially began on Monday, aims to reach a globally binding accord to limit warming to 2C above pre-Industrial revolution levels.
 
But a series of over 600 artworks, displayed on billboards and bus stops across Paris, points out that the corporate sponsors are not so climate-friendly themselves, and accuses politicians including President Francois Hollande and UK Prime Minister David Cameron of inaction.
 
The UK-based campaign Brandalism claimed responsibility for the adverts, saying in a statement that it hoped to "highlight the links between advertising, consumerism, fossil fuel dependency and climate change".
 
Here is a look at some of the group's work. 
 
See a collection of the advertisements in the video below:
 
Get notified about breaking news on The Local

Share this article

Advertisement
Advertisement
Advertisement
Jobs
Click here to start your job search
Advertisement
Advertisement

Popular articles

Advertisement
Advertisement