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Starbucks to blend with French supermarkets

American coffee behemoth Starbucks is set to boost its presence in France after its local partner won a contract to open up new 'salons du café' inside the country’s upmarket Monoprix chain of supermarkets.

Starbucks to blend with French supermarkets
Starbucks says it believes Monoprix supermarkets are a perfect partner in the French market. File photo: AFP

Starbucks will begin the roll-out at two prestige locations: the Monoprix GBL in Lyon and the Monoprix Beaugrenille in Paris, the company has said.

The franchises will be open by the end of the year, with more to open in future, although total numbers have yet to be specified.

“This is a fantastic opportunity to bring the best Starbucks experience that we can offer, to those shoppers who are already looking for the best services and products at Monoprix,” said Arjan Oudejans, vice president of Branded Solutions for of the move into the French market.

“Monoprix is the perfect partner to bring the Starbucks experience alive in their stores,” he added.

But it remains to be seen whether French shoppers will take to the venture by the US firm which opened its first store more than 40 years ago in Seattle.

While Starbucks has more than 22,000 stores worldwide and enjoys, for example, huge popularity in Asia where it is a byword for Western-style luxury, the company has a smaller presence in Europe, and has only a hundred or so outlets in France.

For the coffee giant the French market remains fertile ground which they hope to exploit.

For many in coffee-addicted France, the idea of an American coffee chain taking over, may not be to their taste.

However Starbucks can take heart from McDonald's, which even in the home of haute cuisine and the Michelin restaurant guide has been a roaring success.

McDonald's sells more burgers in France per head of population than anywhere outside the United States.

Monoprix are confident they have a recipe for success.

Dominique Benoit, Head of Real Estate and Franchise at Monoprix said: “We pride ourselves on offering the widest variety of services and products, and the addition of Starbucks is another example of us giving our customers more.

“We are looking forward to surprising our customers with an innovative and premium service – the highest quality coffee and Starbucks experience.” 

SEE ALSO: Anglo culture the French should do more to resist

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STARBUCKS

Crazy queues reveal French thirst for Starbucks coffee

Images of French people queuing in their droves to get a coffee at a new Starbucks outlet reveal just how popular the American chain is in the home of le café.

Crazy queues reveal French thirst for Starbucks coffee
Photo: Nicolas Buchoud/Twitter

The line of people seen in the tweets below were waiting for the new Starbucks to open in the beautiful Place Kléber in the heart of Strasbourg earlier this month.

The mammoth queue had formed at around 7am ahead of the opening, with scores of people evidently desperate to get their hands on a skinny latté.

While France is hardly short on cafés, the sheer number of people queuing reveals that the French are looking for something different in a café these days.

Whether it’s the comfy seats, the free WiFi, the variety of coffees or one of the 300 free mugs on offer, Starbucks is clearly ticking all the boxes.

Perhaps the French are tired of paying up to €4 for a watery café creme. Maybe it's the improved service? Can you imagine the traditional grumpy Parisian waiter asking you for your name before he serves you?

This gimmick is not to everyone's liking but maybe the French appreciate it.

Perhaps it's the varied choice of food on offer at Starbucks compared to the few croissants placed on the bar of a French café?

Whatever it is, Starbucks's slow but steady incursion into France appears a no-brainer.

While Starbucks has more than 22,000 stores worldwide and enjoys, for example, huge popularity in Asia where it is a byword for Western-style luxury, the company has a smaller presence in Europe, and has only 110 outlets in France.

For the coffee giant, the French market remains fertile ground which they hope to exploit.

But there will soon be more to come with the US coffee behemoth set to increase its presence in the country, after setting up a partnership with French supermarket giant Monoprix.

For the traditional coffee-addicted French, the idea of an American coffee chain taking over may not be to their taste, but it clearly appeals to a lot of people..

Starbucks can take heart from McDonald's, which even in the home of haute cuisine and the Michelin restaurant guide has been a roaring success.

McDonald's sells more burgers in France per head of population than anywhere outside the United States.

SEE ALSO: Why is McDonalds so popular in France?

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