The Briton, aged 49, died when his hang glider crashed to the ground at a hand gliding and para gliding centre near the town of Dole in the Jura department.
According to initial investigations the man died during a “bad landing” of the hang glider. He reportedly collided with tree tops, before falling 15 metres to the ground as he was heading towards the centre's landing field.
He was found by emergency teams at around 2pm “in a state of cardiac arrest” and reportedly broke his neck in the fall.
According to other hang gliders, the wind conditions on the day of the accident were difficult.
The gendarmes, the country's military police confirmed that the dead man was a British national, who lived in the city of Nancy in the east of the country.
He had started his free flight from the summit of Mont Poupet, the highest point of Franche-Comté for hang gliders and para gliders.
A probe has been opened up to determine the exact cause of the accident. The victim has not yet been named.