• France's news in English

French minister holds on to crown of Twitter king

The Local/AFP · 28 Apr 2015, 09:49

Published: 28 Apr 2015 09:49 GMT+02:00

Facebook Twitter Google+ reddit

The 2015 Twiplomacy study, which revealed that US President Barack Obama was by the far most followed world leader, showed that when it comes to foreign ministries it’s all about mutual conections.

And when it comes to mutual connections Fabius or @LaurentFabius, as he is known in Twitter circles is the king of foreign ministers, due to the fact he is mutually connected to 100 peers.

Here is meeting Australia's foreign minister Julie Bishop last week. 



Russia’s foreign ministry, which has made a conscious effort to connect with world peers on its English-language account @MFA_Russia, comes in second with connections to another 93 world leaders.  

Fabius’s own foreign ministry’s official Twitter account is third with 90 mutual connections.

The French foreign ministry was able to reach users across multiple languages, with additional accounts in English as well as Spanish and Arabic.

According to the study: “Being mutually connected on Twitter is not only a courteous gesture, but also allows these leaders to direct message each other and to have private conversations on Twitter, a feature which can also be turned on by default.

“A number of foreign offices have used this channel to reach out to peers and other influencers to set the record straight or to coordinate their digital campaigns.

The Twiplomacy study, by public relations firm Burson-Marsteller, analyzed the Twitter use of accounts of 669 heads of state and government, foreign ministers and their institutions in 166 countries worldwide.

“Over the past years Twitter has become the channel of choice for digital diplomacy between world leaders, governments, foreign ministries and diplomats,” the report states. “Social media in general and Twitter in particular is no longer just an afterthought but an essential communication tool for governments to interact and broadcast 140 character messages and six-second soundbites.”

As of March 24th, the most-followed world leaders were US President Barack Obama at 57 million followers, Pope Francis at 20 million followers across his nine different language accounts and India’s Prime Minister Narendra Modi at about 11 million.

French President François Hollande pales in comparison as he only as 955,000 followers on his account @fhollande.

Story continues below…

Turkish President Recep Tayyip Erdogan - who once vowed he would “wipe out Twitter”, banning the social media site temporarily in the country - was also among the top five with 6.1 million followers.

The Pope beat Obama for most effective world leader, with an average of 9,929 re-tweets per tweet.

The report showed the Mexican presidency account to be the most prolific, with an average of 68 tweets per day.

“This study illustrates that governments are becoming savvier and more professional in the use of social media,” said Jeremy Galbraith, CEO of Burson-Marsteller Europe, Middle East and Africa, in a statement.

“It is interesting to see how foreign ministries have honed their social strategies and built substantial dedicated teams to manage their online channels. We believe corporations can learn a lot from governments and their leaders on Twitter.”

The Local/AFP (ben.mcpartland@thelocal.com)

Facebook Twitter Google+ reddit

Your comments about this article

Today's headlines
How speaking French can really mess up your English
Photo: CollegeDegree360/Flickr

So you've mastered French, but now it's time to learn English all over again.

French claims that Jungle camp is empty are rubbished
Photo: AFP

Reports from the scene say scores of migrants are still in the area of the Jungle despite French authorities claiming "mission fulfilled."

Kidnapped Riviera millionaire left tied up in car boot in Nice
Photo: AFP

Head of luxury Cannes hotel has been found alive after being kidnapped in Nice on Monday.

Paris landlords still charging illegally high rents
Photo: Panoramas/Flickr

... and it's tenants in the smaller apartments that get hit the hardest. Could you be paying too much?

France takes baby steps to make life simpler
Photo: AFP

... including extending the ridiculously short time limit for registering a new baby.

IN PICTURES: Calais Jungle camp goes up in flames
All Photos: AFP

Migrants leave behind a scorched camp as they are moved to locations across France.

French expats in UK suffer Brexit abuse
French ambassador to the UK Sylvie Bermann with Foreign Secretary Boris Johnson. Photo: AFP

French nationals no longer feel at home in the UK, ambassador says. But Brits in France have been greeted with sympathy since the referendum.

Six to go on trial in France over topless Kate photos
Photo: AFP

The topless pics sparked fury among the royals.

France sees biggest drop in jobless rate for 20 years
Photo: AFP

Good news at last. But it's unlikely to keep President François Hollande in his job.

Calais migrants given mixed reception in French towns
Photo: AFP

Some in France have shown solidarity with their new guests, while others have made it clear they are not welcome.

The annoying questions only a half French, half Brit can answer
Sponsored Article
Last chance to vote absentee in the US elections
Forget Brangelina's chateau - here are nine others you've got to see
The must-see French films of the millennium - Part One
How life for expats in France has changed over the years
Why Toulouse is THE place to be in France right now
Video: New homage to Paris shows the 'real side' of city
The 'most dangerous' animals you can find in France
Swap London fogs for Paris frogs: France woos the Brits
Anger after presenter kisses woman's breasts on live TV
Is France finally set for a cold winter this year?
IN PICS: The story of the 'ghost Metro stations' of Paris
How to make France's 'most-loved' dish: Magret de Canard
Welcome to the flipside: 'I'm not living the dream in France'
Do the French really still eat frogs' legs?
French 'delicacies' foreigners really find hard to stomach
French are the 'world's most pessimistic' about the future
Why the French should not be gloomy about the future
This is the most useful French lesson you will ever have. How to get angry
Why is there a giant clitoris in a field in southern France?
French pastry wars: Pain au chocolat versus chocolatine
Countdown: The ten dishes the French love the most
Expats or immigrants in France: Is there a difference?
How the French reinvented dozens of English words
jobs available