Burgers rival baguettes for French taste buds

The latest evidence of a shift in French culinary tastes came in a new report on Thursday which shows the French are chomping nearly as many burgers as their cherished ham baguette.

Burgers rival baguettes for French taste buds
French are falling in love with burgers, but are still faithful to their beloved ham baguette. Photo: Julian Menichini/Flickr

It's enough to make any self-respecting French gourmet spit out his lunch with disgust.

The "jambon beurre" (ham and butter), a staple of the French diet for centuries, is fast losing ground in the fast-food market to the burger, according to the report by food marketing group Gira Conseil.

The ham sandwich is still selling like hot cakes — with 1.28 billion wolfed down last year.

But the burger is catching up, with 1.07 billion eaten last year, a rise of 10 percent compared to the previous year.

And if the current trend continues, it will soon be the most popular sandwich in France, as consumption of the "jambon beurre" was up only three percent this year.

The burger is now "one meal in four" in France's fast-food restaurant landscape, said Gira Conseil.

"Burger-mania is far from being over in France," added Gira Conseil boss Bernard Boutboul.

US fast-food chain McDonald's has tasted significant commercial success in France and rival Burger King has begun to open a few restaurants in Paris.

Judging by the long queues outside one of the Burger King restaurants at the busy Saint Lazare station in Paris, the French appetite for burgers remains unsatisfied.

With inflation low in France at the moment, the price of the ham sandwich was relatively stable last year, rising by a mere 1.05 percent to an average of €2.74 ($3.02).

Unsurprisingly, the famously pricey French capital is the most expensive place to munch a ham sandwich, with the average baguette weighing in at €3.18.

The ports of Sete in the south of France and Dieppe in the north are the cheapest, at an average of €2.36.

The French are also avid gobblers of pizza, with 809 million consumed last year (up 1.20 percent), the survey revealed.

"France is one of the two biggest pizza countries in the world," said Boutboul — just behind the United States and way ahead of Italy.

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Reader question: Exactly how many different types of cheese are there in France?

One thing everyone can agree on is that France has a lot of cheese - but exactly how many French fromages exist?

Reader question: Exactly how many different types of cheese are there in France?

Question: I often see a quote from Charles de Gaulle talking about ‘246 different types of cheese’, but other articles say there are 600 or even 1,000 different types of cheese and some people say there are just eight types – how many different cheeses are there in France?

A great question on a subject dear to French hearts – cheese.

But it’s one that doesn’t have a simple answer.

Charles de Gaulle did indeed famously say “How can anyone govern a country with 246 different types of cheese”, but even in 1962 when he uttered the exasperated phrase, it was probably an under-estimate.

READ ALSO 7 tips for buying cheese in France

The issue is how you define ‘different’ types of cheese, and unsurprisingly France has a complicated system for designating cheeses.

Let’s start with the eight – there are indeed eight cheese ‘families’ and all of France’s many cheeses can be categorised as one of;

  • Fresh cheese, such as cottage cheese or the soft white fromage blanc
  • Soft ripened cheese, such as Camembert or Brie
  • Soft ripened cheese with a washed rind, such as l’Epoisses or Pont l’Eveque
  • Unpasturised hard cheese such as Reblochon or saint Nectaire
  • Pasturised hard cheese such as Emmental or Comté
  • Blue cheese such as Roquefort 
  • Goat’s cheese
  • Melted or mixed cheese such as Cancaillot

But there are lots of different types of, for example, goat’s cheese.

And here’s where it gets complicated, for two reasons.

The first is that new varieties of cheese are constantly being invented by enterprising cheesemakers (including some which come about by accident, such as le confiné which was created in 2020).

The second is about labelling, geography and protected status.

France operates a system known as Appellation d’Origine Contrôlée (AOC or its European equivalent AOP) to designate food products that can only be made in a certain area.

As cheese is an artisan product, quite a lot of different cheese are covered by this – for example a blue sheep’s milk cheese is only Roquefort if it’s been aged in the caves in the village of Roquefort.

There are 63 listed AOC cheeses in France, but many more varieties that don’t have this protected status.

These include generic cheese types such as BabyBel and other cheeses that are foreign in origin but made in France (such as Emmental).

But sometimes there are both AOC and non-AOC versions of a single cheese – a good example of this is Camembert.

AOC Camembert must be made in Normandy by farmers who have to abide by strict rules covering location, milk type and even what their cows eat.

Factory-produced Camembert, however, doesn’t stick to these rules and therefore doesn’t have the AOC label. Is it therefore the same cheese? They’re both called Camembert but the artisan producers of Normandy will tell you – at some length if you let them – that their product is a totally different thing to the mass-produced offering.

There are also examples of local cheeses that are made to essentially the same recipe but have different names depending on where they are produced – sometimes even being on opposite sides of the same Alpine valley is enough to make it two nominally different cheeses.

All of which is to say that guessing is difficult!

Most estimates range from between 600 to 1,600, with cheese experts generally saying there are about 1,000 different varieties. 

So bonne dégustation!