• France's news in English

Introducing The Local's brand new logo

The Local · 15 Dec 2014, 12:06

Published: 15 Dec 2014 12:06 GMT+01:00

Facebook Twitter Google+ reddit
Our objective when we set up The Local was to provide a new take on Europe's news in English. 
There were, and still are, plenty of excellent publications providing intelligent analysis of the state of affairs across the continent. This week one country, next week another; a broad-brush approach dictated by the grand sweep of events. 
But we wanted to provide the detail, we wanted to fill in the gaps. To continue the painting analogy, the idea of The Local was to provide a pointillist view of Europe, where thousands of dots of daily news reveal the full, complex picture of life.
Indeed in the last ten years we've written over 100,000 news stories for more than 100 million readers. Week in, week out, our reporting has sent local news stories spinning into the global consciousness - with context and insight that can only come from journalists based locally.
So how to celebrate ten years of building a news brand? A party? Parties are for when the job is done, and our work is far from over. Indeed, considering that in Europe (as opposed to in the US) a news brand usually doesn't get taken seriously until it has about a decade under its belt, we're only at the beginning.
No, the best way for us to celebrate was to give ourselves a gift that would last, something that would help us to attack the next ten years with renewed energy.
We had never quite managed to shake the nagging awareness that our previous logo - which has served us well - wasn't so much designed as typed, between articles on a chilly Tuesday afternoon in March 2004. So we have given ourselves a new look - and we hope you like it as much as we do.
As with a new shirt or dress, a logo usually means more to the wearer than the viewer. But for those of you interested in such things, our name is now displayed in a typeface called Venti CF The Local. The original designer, Connary Fagen, has specially customised his modern, charismatic font for The Local, and we think it works perfectly in our bright orange.
The relative lengths of country names has been a recurring headache, with challenges such as cramming 'Switzerland' into the same logo space used for 'Italy'. So we've done away with the names altogether, opting for the site's internet country code instead. 
It's much tidier - and simpler - to have the two letters sitting in the new blob at the end of the name. 
Blob? Did someone say 'blob'? 
That's not a blob, it's a superellipse. It's a beautiful shape first formulated in the 19th century by Gabriel Lamé, a French mathematician, but made famous by Danish polymath Piet Hein.
Story continues below…
Hein - a physicist-mathematician-designer whose English poetry is highly recommended - based his interior design career on the shape and his tables have become a European design classic.
But the superellipse also has close ties to our home base of Stockholm. Lamé was a member of the Royal Swedish Academy of Sciences, and a century later Hein used the superellipse in a competition to design a new layout for Sergels Torg, a busy central square in the Swedish capital. We have used exactly the same proportions for our superellipse as those used in Sergels Torg.
So our new logo is more than a blob. It's a shape that embodies innovation in mathematics, design and now internet publishing, with roots in multiple European countries; a cosmopolitan shape to reflect the mash-up of modern Europe on which we report every day.
Paul Rapacioli is CEO of The Local. Tweet him: @paulrapacioli

The Local (news@thelocal.no)

Facebook Twitter Google+ reddit

Your comments about this article

Today's headlines
Paris thieves use tear gas to steal €500,000 of watches
Photo: AFP

The thieves pretended to be couriers then threatened staff with tear gas to get the watches.

Bataclan survivor recounts attack in chilling drawings
Photo: BFMTV screengrab

One survivor has recounted the horrific night through illustrations

Anger among French police grows as Hollande vows talks
French police demonstrate on the Champs Elysées. Photo: AFP

A fourth night of protests shows government efforts to ease anger among French police have been fruitless.

UK border must move back, says 'next French president'
Photo: AFP

If favourite Alain Juppé is elected, Britain and France are in for some difficult negotiations.

Homeless man does a runner from France's top restaurants
Photo: Prayitno/Flickr

"A man's gotta eat," he told police, after racking up gigantic bills in some of France's plushest restaurants.

Underwater museum hopes to make a splash in Marseille
A similar underwater museum piece by Jason deCaires Taylor. Photo: julie rohloff/Flickr

Don't forget your scuba gear...

Why Toulouse is THE place to be in France right now
Photo: Jacme/Flickr

Move over Paris...

And France's top chef of the year is... 'Monsieur Idiot'
Alexandre Couillon might have an unfortunate name, but he can sure cook!. Photo: AFP

Look beyond the name. He's the man who turned his family's humble "moules frites" joint into one of France's best seafood restaurants.

Could France do more to ease the worries of 'Brexpats'?
Photo: AFP

Paris is rolling out the red tape for British firms, so why not British citizens in France?

Brexit: Brits in France could face 'cataclysmic' impact
Photo: AFP

Can't France make it easier for Britons to get French nationality?

Sponsored Article
How to vote absentee from abroad in the US elections
Video: New homage to Paris shows the 'real side' of city
Sponsored Article
Last chance to vote absentee in the US elections
The 'most dangerous' animals you can find in France
Swap London fogs for Paris frogs: France woos the Brits
Sponsored Article
How to vote absentee from abroad in the US elections
Anger after presenter kisses woman's breasts on live TV
Is France finally set for a cold winter this year?
IN PICS: The story of the 'ghost Metro stations' of Paris
How to make France's 'most-loved' dish: Magret de Canard
Welcome to the flipside: 'I'm not living the dream in France'
Do the French really still eat frogs' legs?
French 'delicacies' foreigners really find hard to stomach
French are the 'world's most pessimistic' about the future
Why the French should not be gloomy about the future
This is the most useful French lesson you will ever have. How to get angry
Why is there a giant clitoris in a field in southern France?
French pastry wars: Pain au chocolat versus chocolatine
Countdown: The ten dishes the French love the most
Expats or immigrants in France: Is there a difference?
How the French reinvented dozens of English words
The ups and downs of being both French and English
How Brexit vote has changed life for expats in France
Twelve French insults we'd love to have in English
What's on in France: Ten of the best events in October
Want to drive a scooter around Paris? Here's what you need to know
jobs available