The 65-year-old inventor Christian Poincheval from north-western France has added a chocolate flavour to his repertoire of scented pills which are all designed to make the smell of flatulence much more pleasant.
Just in time for the festive season Poincheval has added a new line to his array of pills – “The Father Christmas fart pill that gives your farts the scent of chocolate”.
“It’s a nice present for the festive season,” he told The Local on Tuesday. "There will be a real need for these pills over Christmas."
Poincheval, who has been involved in homeopathy, claims the all-natural herbal medicine not only facilitates intestinal transit, but also neutralises the odour of the gas let out.
According to the website that sells the pills, which also come in rose and violet scents, the herb mixture also helps reduce bloating.
He said he began developing them six years ago after a rather disagreeable dinner with friends.
"We had just come back from Switzerland and we were eating a lot with our friends and the smell from the flatulence was really terrible. We couldn't breathe so me and friend decided something had to be done," Poincheval said.
"When we were vegetarian we noticed that our gas smelt like vegetables, like the odour from a cow pat, but when we started eating meat, the smell of the flatulence became much disagreeable," he said.
"We needed to invent something that made them smell nicer"
At that point Poincheval went to see a scientist in a lab to look at ways of inventing a natural remedy for the everyday problem.
A packet of his pills will set you back €9.99 for a packet of 60 and according to the inventor they have been approved by French health authorities.
"We're not quite ready to be floated on the stock exchange, but we sell a few hundred jars every month. Everyone needs these kind of pills," he said.
Poincheval’s chocolate pill is composed of vegetable coal, fennel, seaweed, plant resin, bilberry, and cacao zest.
But Poincheval's pills aren't the only invention out there designed to make breaking wind in public less of a social faux pas.
The inventors claim the pads absorb the odour of any gases that might escape.
However, the inventors warn that they only work with the wearing of tight underwear, otherwise the smell might still find a way out.