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French firm finds 'old-school mobile' niche

AFP · 25 May 2014, 17:45

Published: 25 May 2014 17:45 GMT+02:00

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Forget apps, video calls and smiley faces, handsets like the Nokia 3310 or the Motorola StarTec 130 allows just basic text messaging and phone calls.

But demand for them is growing and some of these second-hand models are fetching prices as high as €1,000 a piece.

"Some people don't blink at the prices, we have models at more than €1,000. The high prices are due to the difficulty in finding those models, which were limited editions in their time," said Djassem Haddad, who started the site vintagemobile.fr in 2009.

Haddad had been eyeing a niche market, but since last year, sales have taken off, he said.

Over the past two to three years, he has sold some 10,000 handsets, "with a real acceleration from the beginning of 2013".

"The ageing population is looking for simpler phones, while other consumers want a second cheap phone," he said.

Among the top-sellers on the website is the Nokia 8210, with a tiny monochrome screen and plastic buttons, at €59.99.

Ironically, the trend is just starting as the telecommunications industry consigns such handsets to the recycling bins, hailing smartphones as the way ahead.

Finnish giant Nokia, which was undisputedly the biggest mobile phone company before the advent of Apple's iPhone or Samsung's Galaxy, offloaded its handset division to Microsoft this year after failing to catch the smartphone wave.

But it was probably also the supposedly irreversible switch towards smartphone that has given the old school phone an unexpected boost.

For Damien Douani, an expert on new technologies at FaDa agency, it is simply trendy now to be using the retro phone.

There is "a great sensation of finding an object that we knew during another era -- a little like paying for vintage sneakers that we couldn't afford when we were teenagers," Douani told AFP.

There is also "a logic of counter-culture in reaction to the over-connectedness of today's society, with disconnection being the current trend."

"That includes the need to return to what is essential and a basic telephone that is used only for making phone calls and sending SMSes," he added.

It is also about "being different. Today, everyone has a smartphone that looks just like another, while ten years ago, brands were much more creative".

Story continues below…

It is a mostly high-end clientele that is shopping at French online shop Lekki, which sells "a range of vintage, revamped mobile phones".

"Too many online social networks and an excess of email and applications, have made us slaves to technology in our everyday life. But Lekki provides a solution, allowing a return to basic features and entertainments," it said on its website.

A Motorola StarTac 130 -- a model launched in 1998 -- and repainted bright orange was recently offered for 180 euros, while an Ericsson A2628 with gold coloured keys for €80.

"We have two types of profiles: the 25 to 35 year-olds attracted by the retro and offbeat side of a telephone that is a little different, and those who are nostalgic for the phone that they used when they were younger," said Maxime Chanson, who founded Lekki in 2010.

"Some use it to complement their smartphone, but others are going for the vintage, tired of the technology race between the phone makers."

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