Described as its most ambitious product launch since Coca-Cola Zero in 2007, Finley, a new fruity soft drink targeted at adults, is now available to purchase in French stores.
While the French are not known to be big consumers of soft drinks compared to their European neighbours, with a preference for tea, coffee, juice and wine, the multinational beverage giant has high hopes for the drink’s entry into the French market.
“Two years of studies have enabled us to confirm what we strongly thought: that there is a real market to take,” Céline Bouvier, the marketing director for Coca-Cola France told Le Parisien.
Although statistics show that 75 percent of French households already buy its world-famous Coca-Cola drink, the multinational giant is up against competition from the likes of France’s Schweppes and Perrier.
Targeted at adults between the ages of 25 and 42, the drink is designed to appeal to more sophisticated taste buds, with “hints of bitterness and acidity”.
It was with this marketing strategy in mind that was the reason behind the drink's tagline “Expérience exigée” (“Experience Needed”), Le Parisien reported.
The beverage, which is low in sugar, comes in four flavours: Grapefruit & Blood Orange, Lemon & Elder Blossom, Orange & Cranberry, and Tonic.
The drink has yet to be launched in other countries but will be rolled out in the coming months.