Dominique Strauss Kahn is suing a Belgium-based pimp linked to sex parties the disgraced former IMF chief attended for opening a brothel that bears the initials 'DSK', his lawyers said on Wednesday.
Strauss-Kahn, a potential presidential contender in the 2012 French election whose chances were dashed by a New York sex scandal involving a hotel maid, is well known by his initials DSK in France and neighbouring French-speaking countries such as Belgium and Switzerland.
That would also be the acronym for a new brothel 'Dodo Sex Klub' which is set to open in the town of Blaton in Belgium, where prostitution and owning brothels are legal.
The owner is a French-born pimp, Dominique Alderweireld or 'Dodo la Saumure', who is accused of aggravated pimping and supplying prostitutes to Strauss-Kahn - a charge Alderweireld denies.
Strauss-Kahn's lawyers said they were suing the 64-year-old pimp for deliberately choosing a name that "reproduces his (Strauss-Kahn's) initials which identify him to all."
Dodo la Saumure was not immediately available for comment. But he had earlier told AFP that the name was a good publicity stunt.
He said the name of the establishment, which will be staffed by "seven girls, of whom one is a transsexual" was "commercially brilliant... as everybody talks about DSK."
Strauss-Kahn was forced to resign as head of the International Monetary Fund following his 2011 arrest for an alleged sexual assault on a New York hotel maid.
Criminal charges in the case were dropped and at the end of 2012, Strauss-Kahn settled a civil suit brought by the maid by paying her undisclosed damages, which reportedly exceeded $1.5 million.
Alderweireld has said he plans to open another sex establishment in Belgium called the Carlton, the name of a posh hotel in the northern French city of Lille where Strauss-Kahn attended sex parties.
Strauss-Kahn's lawyers insist he had no idea the women taking part in the parties were prostitutes. But prosecutors say he was central to the organisation of what amounted to orgies.
Last August, a French judge sent Strauss-Kahn and 12 others - including Alderweireld - for trial on charges of aggravated pimping as part of an organised gang.
A ruling is expected sometime this year.
Saumure, meaning brine, is the salt oil that fish in this part of Europe are often served in, especially mackerel, the French slang for pimp.