• France's news in English

French advertisers have fun at Hollande's expense

AFP/The Local · 21 Jan 2014, 08:25

Published: 21 Jan 2014 08:25 GMT+01:00

Facebook Twitter Google+ reddit

Hollande has had a rough two weeks both personally and politically since glossy magazine Closer published pictures of him hopping off the back of a motor scooter, his head clad in a large black helmet, for an apparent rendezvous with actress Julie Gayet at an apartment near the presidential palace.

While most French voters say the president's love life is his own business, news of the affair has trended on social networks, prompting businesses to seek to tap in on the issue in their ads.

A car-hire company, Drive, ran a newspaper ad with a map tracing the route from the Elysée presidential palace to the apartment where Hollande's tryst occurred - and pricing the trip at €5.

"Unseen. Unknown. Private cars, tinted windows. At prices this low, you should choose discretion," it said.

Another rental car company, Sixt, made a similar crack in a newspaper insert telling Hollande: "Mr President, next time avoid the scooter. Sixt rents cars with tinted windows."

The company, which is headquartered in Germany, is known for picking on French presidents. It also had a go at Hollande's diminutive predecessor, Nicolas Sarkozy, after he divorced his wife and married actress, singer and fashion model Carla Bruni.

"Do like Mrs Bruni and opt for a small French model," it told customers in a German ad.

Online dating site Be2 tapped into sympathy for Hollande's partner Valérie Trierweiler, mocking a line from the president's 2012 election campaign against Sarkozy.

Story continues below…

"Dear Valérie, the time to change is now," it said on its homepage.

Virgin Radio for its part compared the president's motorbike helmet to those worn by French electronic music duo Daft Punk.

"Mr President, we know you're a fan. Daft Punk is on the Virgin Radio playlist," it said.

AFP/The Local (ben.mcpartland@thelocal.com)

Facebook Twitter Google+ reddit

Your comments about this article

Today's headlines
Migrants bussed out of Calais Jungle to all corners of France
All photos: AFP

Hundreds of migrants are being bussed across France on Monday ahead of the demolition of the Jungle camp.

The must-see French films of the millennium - Part One
A Prophet. Photo: YouTube Screengrab

Looking for something to watch?

The must-see French films of the millennium - Part Two
Rust and Bone. Photo: YouTube Screengrab

The newest French films you need to see before you die (or alternatively when you get some spare time).

Election Watch
Presidential hopeful reckons a pain au chocolat is 10 cents

So France happily takes the pastry out of him.

French ministry of defence officials die in plane crash
Screengrab: eddydeg/Twitter

The French Ministry of Defence officials were killed on Monday when a light aircraft went down on the island of Malta.

Revealed: The ten most stolen cars in France
A Smart car in Paris. Photo: JR_Paris/Flickr

Thieves in France are getting a taste for luxury cars, it seems.

Analysis - France migrant crisis
Migrant crisis won't end with Calais 'Jungle' closure
All Photos: AFP

The Jungle camp may be being cleared but this won't be the end of the migrant crisis in France.

Brad Pitt and Angelina Jolie 'to sell their French chateau'
All photos: AFP

Want to live where Brangelina got married?

How Paris is rapidly becoming Europe's 'City of Innovation'
Photo: AFP

If you want to start a company then Paris is the place to do it, it seems.

France's 'Jungle' children arrive in UK
Authorities will start to clear the ‘Jungle’ migrant camp on Monday. Photo: Denis Charlet / AFP file picture

The first group of children from the French "Jungle" migrant camp with no connection to Britain have arrived in the country, the Home Office said Sunday, ahead of the camp's planned demolition.

The annoying questions only a half French, half Brit can answer
Sponsored Article
Last chance to vote absentee in the US elections
Forget Brangelina's chateau - here are nine others you've got to see
The must-see French films of the millennium - Part One
How life for expats in France has changed over the years
Why Toulouse is THE place to be in France right now
Video: New homage to Paris shows the 'real side' of city
The 'most dangerous' animals you can find in France
Swap London fogs for Paris frogs: France woos the Brits
Anger after presenter kisses woman's breasts on live TV
Is France finally set for a cold winter this year?
IN PICS: The story of the 'ghost Metro stations' of Paris
How to make France's 'most-loved' dish: Magret de Canard
Welcome to the flipside: 'I'm not living the dream in France'
Do the French really still eat frogs' legs?
French 'delicacies' foreigners really find hard to stomach
French are the 'world's most pessimistic' about the future
Why the French should not be gloomy about the future
This is the most useful French lesson you will ever have. How to get angry
Why is there a giant clitoris in a field in southern France?
French pastry wars: Pain au chocolat versus chocolatine
Countdown: The ten dishes the French love the most
Expats or immigrants in France: Is there a difference?
How the French reinvented dozens of English words
jobs available