• France's news in English
Photo of the Day
French bank's clients go nuts over squirrel image
Caisse d'Epargne was left red faced after its image ofa squirrel hanging by his testicles. Photo: Screengrab Europe1 radio

French bank's clients go nuts over squirrel image

Ben McPartland · 18 Oct 2013, 11:15

Published: 18 Oct 2013 11:15 GMT+02:00

Facebook Twitter Google+ reddit

French bank Caisse d’Epargne found itself in a bit of a squeeze on Friday after admitting it had made a balls up of a social media marketing campaign, Europe1 reported.

The Auvergne-Limousin Caisse d'Epargne posted an image to its 24,000 Facebook followers, which captures a squirrel seemingly with its testicles trapped in the frame of a feeding stand hanging upside down as it tries to free some nuts.

The photo was posted with the phrase: “Because accidents don't just happen to others, insurance will also cover you for any temporary injuries”.

Initally, internet users had thought the bank’s page had been targeted by hackers, but when they realized it was in fact the financial institution's own idea, many complained the advert was in bad taste.

"It's absolutely despicable to use this for publicity.  As a customer I completely disapprove. Shame on you," said one disgusted customer.

Within two hours, the bank was forced to pull the photo after it came under fire from customers and online commenters.

“We wanted to make use of the social networks but we made a mistake. It was a communication error. We've hurt Facebook followers and potential customers and we regret it,” said the bank.

The picture worked a treat in creating a buzz on line - just not the type the bank were hoping for. "Poor Caisse d'Epargne squirrel," said one Twitter user. "To be continued in the newspapers from 6.45 this morning!"

What do you think? Were the bank right to pull the image or was it harmless fun?

Don't miss a story about France - Join us on Facebook and Twitter.

Ben McPartland (ben.mcpartland@thelocal.com)

Facebook Twitter Google+ reddit

Your comments about this article

Today's headlines
France to allow Baby Jesus in Town Halls this Christmas
Photo: AFP

Mary, Joseph, and baby Jesus are safe to go on display again this year, it seems.

National Front posts locations of migrants in French town
The National Front courts controversy. Photo: AFP

"Local tax payers have a right to know," says local far-right party chief.

Paris thieves use tear gas to steal €500,000 of watches
Photo: AFP

The thieves pretended to be couriers then threatened staff with tear gas to get the watches.

Bataclan survivor recounts attack in chilling drawings
Photo: BFMTV screengrab

One survivor has recounted the horrific night through illustrations.

Anger among French police grows as Hollande vows talks
French police demonstrate on the Champs Elysées. Photo: AFP

A fourth night of protests shows government efforts to ease anger among French police have been fruitless.

UK border must move back, says 'next French president'
Photo: AFP

If favourite Alain Juppé is elected, Britain and France are in for some difficult negotiations.

Homeless man does a runner from France's top restaurants
Photo: Prayitno/Flickr

"A man's gotta eat," he told police, after racking up gigantic bills in some of France's plushest restaurants.

Underwater museum hopes to make a splash in Marseille
A similar underwater museum piece by Jason deCaires Taylor. Photo: julie rohloff/Flickr

Don't forget your scuba gear...

Why Toulouse is THE place to be in France right now
Photo: Jacme/Flickr

Move over Paris...

And France's top chef of the year is... 'Monsieur Idiot'
Alexandre Couillon might have an unfortunate name, but he can sure cook!. Photo: AFP

Look beyond the name. He's the man who turned his family's humble "moules frites" joint into one of France's best seafood restaurants.

Sponsored Article
How to vote absentee from abroad in the US elections
Video: New homage to Paris shows the 'real side' of city
Sponsored Article
Last chance to vote absentee in the US elections
The 'most dangerous' animals you can find in France
Swap London fogs for Paris frogs: France woos the Brits
Sponsored Article
How to vote absentee from abroad in the US elections
Anger after presenter kisses woman's breasts on live TV
Is France finally set for a cold winter this year?
IN PICS: The story of the 'ghost Metro stations' of Paris
How to make France's 'most-loved' dish: Magret de Canard
Welcome to the flipside: 'I'm not living the dream in France'
Do the French really still eat frogs' legs?
French 'delicacies' foreigners really find hard to stomach
French are the 'world's most pessimistic' about the future
Why the French should not be gloomy about the future
This is the most useful French lesson you will ever have. How to get angry
Why is there a giant clitoris in a field in southern France?
French pastry wars: Pain au chocolat versus chocolatine
Countdown: The ten dishes the French love the most
Expats or immigrants in France: Is there a difference?
How the French reinvented dozens of English words
The ups and downs of being both French and English
How Brexit vote has changed life for expats in France
Twelve French insults we'd love to have in English
What's on in France: Ten of the best events in October
Want to drive a scooter around Paris? Here's what you need to know
jobs available