Le Whopper and Burger King 'to return' to Paris
Ben McPartland · 28 Jun 2013, 15:30
Published: 28 Jun 2013 13:06 GMT+02:00
Updated: 28 Jun 2013 15:30 GMT+02:00
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'Le Whopper' looks set to reignite its meaty battle with Le Big Mac in the heart of the French capital after years of peace, French newspaper Le Figaro claimed on Friday.
According the Le Figaro’s sources, a new Burger King will open in the retail centre at the recently refurbished St Lazare station in the heart of the capital, next to its fellow US chain giant Starbucks.
The opening of a Paris branch will have burger lovers in the capital licking their lips at the thought of a flame-grilled whopper for the first time since 1997 when the chain was force to close its branches because of poor sales figures.
After 15 years away, Burger King made a comeback in France in December 2012 when it opened an outlet in Marseille and then shortly after at a motorway service station near Reims.
Burger King fans in Paris, however, will have to control their cravings a little longer though, as the St Lazare branch is not expected to open for a few months.
France might be renowned for its gastronomy but not many Michelin-star restaurants could count on the same cult-like following that Burger King has in France.
The fast food giant's return to France was only made possible through a Franchise agreement with Italian restaurant chain Autogrill, to open up outlets in train stations, motorway service stations or airports.
Le Figaro notes that Burger King has chosen the perfect spot to maximize its chances of success with around one million commuters passing through St Lazare station each day.
And judging by the success of the Marseille outlet, the French are rekindling their love affair with 'Le Whopper'.
“There are so many customers who come to the airport on evenings and weekends just to eat lunch or dinner at Burger King," one airport worker told Le Figaro.
Burger King’s return to Paris could not have been better timing after a recent study revealed that sales of fast food had overtaken those of traditional sit-down restaurant dishes for the first time.