Viewers of “Le village préferé des français” (France’s favourite village), on France 2 TV on Tuesday night chose the tiny Alsatian town of Eguisheim for the 2013 award.
After around 150,000 online votes were counted, the commune in the Haut-Rhin department in eastern France, had fought off competition from 21 postcard-perfect towns to take home the coveted title.
Eguisheim mayor Claude Centlivre shared his joy in the aftermath of the victory on Wednesday.
“We’re very happy about this, obviously,” he told The Local. “The village is already quite well known, but we’re looking forward to welcoming even more visitors this summer,” he added.
Eguisheim, which has a population of just 1,600 and an area of only 14 sq. km, is known to tourists and oenophiles as a good source of Alsace wine.
The prize of “France’s favourite village” is more than just honorary, however.
Last year’s winner, Saint-Cirq Lapopie in the south-western department of the Lot, enjoyed an 87 percent increase in tourist visits in July, and 40 percent in August, compared to figures for 2011, according to the local tourism office.