• France's news in English
Feminists blast 'Louis Vuitton' prostitutes video
Screenshot from the video

Feminists blast 'Louis Vuitton' prostitutes video

Ben McPartland · 21 Mar 2013, 14:03

Published: 21 Mar 2013 14:03 GMT+01:00

Facebook Twitter Google+ reddit

The three minute clip sees top models ditch the catwalks for the pavements of the streets of Paris to advertise the next autumn/winter collection of the famous French fashion giant.

In the clip, released earlier this month, models including Georgia Jagger wear high heels and sexy lingerie to play the part of prostitutes trying to pick up clients in the French capital. The film then ends with the models displaying their clothes on stage at the famous Louvre museum.

Fashionistas may appreciate the artistic merits of the film but it has not gone down well with feminist organizations in France.

“Once again naked women are used to create a buzz or sell clothes,” Inna Shevcenko, spokeswomen for the French branch of Femen, a militant feminist group which recently staged a topless protest in Notre Dame Cathedral.

Women’s rights group 'Osez le Feminisme' also denounced the “glamorization” of prostitution.

“It’s a disturbing video because it combines two different worlds – the refinement of haute couture and the violence of the sex trade,” a representative of  the group told Le Parisien.

For its part, Louis Vuitton has distanced itself from the video, which was made for British fashion publication Love Magazine and directed by James Lima.

The fashion giant said it had nothing to do with the making of the clip, however Marc Jacobs, the artistic director of the brand does feature in the advert wearing a pair of red pyjamas.

Story continues below…

Video contains scenes of partial nudity.

Ben McPartland (ben.mcpartland@thelocal.com)

Facebook Twitter Google+ reddit

Your comments about this article

Today's headlines
France to clear 'Jungle' migrant camp Monday
Migrants will be bussed from the camp to some 300 temporary accommodation centres around France. Photo: Denis Charlet/ AFP

The "Jungle" migrant camp on France's northern coast will be cleared of its residents on Monday before being demolished, authorities said Friday.

How life for expats in France has changed over the years
A market in Eymet, southwestern France. Photo: AFP

Foreigners in France explain how life has changed over the years.

London calling for Calais youths, but only a chosen few
Photo: AFP

Dozens of Calais minors are still hanging their hopes on help from the UK, but not all will be so lucky.

17 different ways to talk about sex in French
Photo: Helga Weber/Flickr

Fancy a quick run with the one-legged man?

Yikes! This is what a rat-infested French jail looks like
Photo: YouTube/France Bleu TV.

This video is not for sufferers of ratophobia (or musophobia as the condition is officially called).

France to allow Baby Jesus in Town Halls this Christmas
Photo: AFP

Mary, Joseph, and baby Jesus are safe to go on display again this year, it seems.

National Front posts locations of migrants in French town
The National Front courts controversy. Photo: AFP

"Local tax payers have a right to know," says local far-right party chief.

Paris thieves use tear gas to steal €500,000 of watches
Photo: AFP

The thieves pretended to be couriers then threatened staff with tear gas to get the watches.

Bataclan survivor recounts attack in chilling drawings
Photo: BFMTV screengrab

One survivor has recounted the horrific night through illustrations.

Anger among French police grows as Hollande vows talks
French police demonstrate on the Champs Elysées. Photo: AFP

A fourth night of protests shows government efforts to ease anger among French police have been fruitless.

Sponsored Article
How to vote absentee from abroad in the US elections
Why Toulouse is THE place to be in France right now
Sponsored Article
Last chance to vote absentee in the US elections
Video: New homage to Paris shows the 'real side' of city
The 'most dangerous' animals you can find in France
Sponsored Article
How to vote absentee from abroad in the US elections
Swap London fogs for Paris frogs: France woos the Brits
Anger after presenter kisses woman's breasts on live TV
Is France finally set for a cold winter this year?
IN PICS: The story of the 'ghost Metro stations' of Paris
How to make France's 'most-loved' dish: Magret de Canard
Welcome to the flipside: 'I'm not living the dream in France'
Do the French really still eat frogs' legs?
French 'delicacies' foreigners really find hard to stomach
French are the 'world's most pessimistic' about the future
Why the French should not be gloomy about the future
This is the most useful French lesson you will ever have. How to get angry
Why is there a giant clitoris in a field in southern France?
French pastry wars: Pain au chocolat versus chocolatine
Countdown: The ten dishes the French love the most
Expats or immigrants in France: Is there a difference?
How the French reinvented dozens of English words
The ups and downs of being both French and English
How Brexit vote has changed life for expats in France
Twelve French insults we'd love to have in English
What's on in France: Ten of the best events in October
jobs available