Advertisement

French club in sexism row over 'vibrate' ad

Share this article

French club in sexism row over 'vibrate' ad
Screen grab staderennais.com
21:09 CET+01:00
A sexist publicity stunt or a humorous tactic to attract female football fans? Whatever the view, Rennes football club's new campaign to attract woman by inviting them to 'come and vibrate' has got people talking.

Top-flight French football club Rennes risked drawing the wrath of the feminist movement by launching an advertising campaign based at female fans featuring a sex toy with the logo "Venez vibrer"(come to vibrate).

The Britanny-based Ligue 1 outfit posted a photo of a vibrating sex toy, in the shape of a black miniature duck wearing a red and black club scarf, on its website staderennais.com.

"Five euros for all women," said the club of the price of tickets for the Rennes v St Etienne match on March 8, which is international women's day.

The campaign was largely supported on the club's facebook page, as the regional daily Le Telegramme asked: "A sexist invitation?"

A Rennes spokesman countered that insinuation, telling AFP that the advertisement was "a creative, off-beat choice, humorous but certainly not sexist".

Share this article

Advertisement

From our sponsors

How to get the dream tech job you always wanted

Europe’s tech industry is booming, giving rise to a range of programming ‘bootcamps’ that offer tech literacy more quickly and affordably than traditional degree programs. The Local finds out more.

Advertisement
Advertisement
3,348 Jobs
Click here to start your job search
Advertisement
Advertisement

Popular articles

Advertisement
Advertisement