• France's news in English

McDonald's woos France with camembert burger

Dan MacGuill · 13 Feb 2013, 07:08

Published: 12 Feb 2013 13:57 GMT+01:00
Updated: 13 Feb 2013 07:08 GMT+01:00

Facebook Twitter Google+ reddit

The camembert burger, set to be available in French McDonald’s restaurants for the next two months, is part of the American fast-food giant’s third annual “Great Cheese Temptation” campaign.

In addition to camembert, sandwiches and burgers featuring French cheeses comté, raclette and goat’s cheese will also be added to the menu at McDonald’s.

Last September, ‘McDo’ as it’s known in France, began offering a classic  French breakfast – a croissant with butter and jam – and recently launched their ‘McBaguette.’

As far back as 2009, the chain also gave the ‘Big Mac’ a Gallic twist, by serving it on ‘pain complet,’ a traditional French style of bread.

According to McDonald’s managing director in France, Nawfal Trabelsi, there is a logic behind these campaigns.

“[It’s part of] that intersection we’re constantly trying to find between our forté, the hamburger, and the culture of French food,” he told French radio RTL.

France, fast food and the Americans have not always shared this kind of mutual cultural understanding. In 2003, with the French government opposed to the invasion of Iraq, the U.S. Congress voted to change the name of its cafeteria's 'French fries' to 'freedom fries,' a move they reversed in 2006.

Dan MacGuill (dan.macguill@thelocal.com)

Facebook Twitter Google+ reddit

Your comments about this article

Today's headlines
France to allow Baby Jesus in Town Halls this Christmas
Photo: AFP

Mary, Joseph, and baby Jesus are safe to go on display again this year, it seems.

National Front posts locations of migrants in French town
The National Front courts controversy. Photo: AFP

"Local tax payers have a right to know," says local far-right party chief.

Paris thieves use tear gas to steal €500,000 of watches
Photo: AFP

The thieves pretended to be couriers then threatened staff with tear gas to get the watches.

Bataclan survivor recounts attack in chilling drawings
Photo: BFMTV screengrab

One survivor has recounted the horrific night through illustrations.

Anger among French police grows as Hollande vows talks
French police demonstrate on the Champs Elysées. Photo: AFP

A fourth night of protests shows government efforts to ease anger among French police have been fruitless.

UK border must move back, says 'next French president'
Photo: AFP

If favourite Alain Juppé is elected, Britain and France are in for some difficult negotiations.

Homeless man does a runner from France's top restaurants
Photo: Prayitno/Flickr

"A man's gotta eat," he told police, after racking up gigantic bills in some of France's plushest restaurants.

Underwater museum hopes to make a splash in Marseille
A similar underwater museum piece by Jason deCaires Taylor. Photo: julie rohloff/Flickr

Don't forget your scuba gear...

Why Toulouse is THE place to be in France right now
Photo: Jacme/Flickr

Move over Paris...

And France's top chef of the year is... 'Monsieur Idiot'
Alexandre Couillon might have an unfortunate name, but he can sure cook!. Photo: AFP

Look beyond the name. He's the man who turned his family's humble "moules frites" joint into one of France's best seafood restaurants.

Sponsored Article
How to vote absentee from abroad in the US elections
Video: New homage to Paris shows the 'real side' of city
Sponsored Article
Last chance to vote absentee in the US elections
The 'most dangerous' animals you can find in France
Swap London fogs for Paris frogs: France woos the Brits
Sponsored Article
How to vote absentee from abroad in the US elections
Anger after presenter kisses woman's breasts on live TV
Is France finally set for a cold winter this year?
IN PICS: The story of the 'ghost Metro stations' of Paris
How to make France's 'most-loved' dish: Magret de Canard
Welcome to the flipside: 'I'm not living the dream in France'
Do the French really still eat frogs' legs?
French 'delicacies' foreigners really find hard to stomach
French are the 'world's most pessimistic' about the future
Why the French should not be gloomy about the future
This is the most useful French lesson you will ever have. How to get angry
Why is there a giant clitoris in a field in southern France?
French pastry wars: Pain au chocolat versus chocolatine
Countdown: The ten dishes the French love the most
Expats or immigrants in France: Is there a difference?
How the French reinvented dozens of English words
The ups and downs of being both French and English
How Brexit vote has changed life for expats in France
Twelve French insults we'd love to have in English
What's on in France: Ten of the best events in October
Want to drive a scooter around Paris? Here's what you need to know
jobs available