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Samsung challenges Apple with Paris shop

South Korean electronics giant Samsung is taking on rival Apple at its own game in Paris, where it is opening its first “mobile store” in France on Saturday.

Samsung challenges Apple with Paris shop
The Ovalie building north of Paris where Samsung is consolidating its French headquarters (Image: Castro Denissof Casi Associés)

The 176-square-metre concept store will showcase the company's smartphones, Galaxy tablets, PCs and other mobile products.

The boutique's opening, until now a guarded secret, was first reported on Thursday by Business Immo, a specialty property news website.

The  store is located in the eighth arrondissement at 5 Boulevard Malesherbes, just one metro stop away from the Apple Store near the Palais Garnier opera house.

The opening comes just as the Christmas shopping season is getting under way and as Samsung is locked in a competitive struggle with Apple for market share.

The two companies have also been sparring in courts over patent infringement disputes.

Samsung, the world's number one mobile and electronics company, had been reportedly looking for an attractive location to set up shop in Paris for several months.

It has opened similar boutiques in South Korea, Germany, Great Britain and Australia.

Samsung is planning a bigger store in Paris to showcase more of its product line a later date, Le Figaro reported.

Meanwhile, the company is moving its headquarters in France from Saint-Denis to a new building in Saint Ouen, a suburb north of Paris, Business Immo said.

The 14,500-square-metre premises in the circular glass and steel Ovalie building, has high-profile visibility from the ring road encircling Paris, the website said.

 
 

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APPLE

‘Apple, pay your taxes!’: Protest greets US tech giant’s Champs-Élysées launch

The launch of an Apple store on the Champs Elysees in Paris was greeted Sunday by a protest against the US multinational's controversial fiscal practices.

'Apple, pay your taxes!': Protest greets US tech giant's Champs-Élysées launch
Demonstrators during the opening of a new Apple store on the Champs Elysees. Photo: AFP
Activists from the tax campaign group Attac gathered on the celebrated boulevard, wearing coloured wigs and party hats, throwing confetti and chanting: “Apple, pay your taxes!”
   
The group had staged a sit-in at Apple's flagship Paris store in December 2017, and in February a French court declined to approve a ban on such actions following a request by the US computer giant.
   
“We have come to celebrate in our own way the inauguration of Apple's Champs Elysees store, to remind people that Apple is one of the biggest tax evaders in the world,” Attac spokeswoman Aurelie Trouve told AFP at the protest, which featured a brass band.
   
Apple, the first US company to attain one trillion dollars in market capitalisation, grew in part owing “to the fact that it extorts billions of euros from citizens, notably European and French, through fiscal evasion of its profits, first in Ireland and now in Jersey,” the spokeswoman said.
   
Meanwhile security personnel allowed customers to enter the new store to a boisterous welcome by Apple employees.
   
Attac — the Association for the Taxation of Financial Transactions and Citizens Action — criticises French President Emmanuel Macron for failing to tackle multinational tax practices.
   
French Economy Minister Bruno Le Maire has pushed for a Europe-wide tax policy on computer giants such as Google, Amazon, Facebook and Apple but Ireland, which attracts such companies, is opposed while EU heavyweight Germany has voiced only lukewarm support for the French initiative.
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