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PERFUME

Brad Pitt first male face of Chanel No.5

Brad Pitt is set to become the first male face of Chanel No.5, a role previously filled by such fellow Hollywood luminaries as Marilyn Monroe and Nicole Kidman.

Brad Pitt first male face of Chanel No.5
Photo: Thomas Peter Schulzen

A new 30-second ad campaign for the iconic women's perfume is to be unveiled online via the French fashion house's YouTube page at 8:00 am (0600 GMT) Friday and then on television later in the day.

The decision to choose Pitt to head the campaign was announced back in May.

After campaigns depicting actress Estella Warren as red riding-hood, Kidman running through the streets of New York and actress Audrey Tautou aboard a luxurious night train, the sparse black and white in which Pitt appears marks a stark change.

In the ad, made by British director Joe Wright, Pitt recites a poem, specially written for the campaign, to a mystery woman.

Chanel sees the ad campaign as a new direction, saying that the perfume "has to go where we are not expected".

Press reports have said that Pitt is being paid seven million dollars (5.5 million euros) for his efforts.

No. 5 was created in 1921 by French perfumer Ernest Beaux, under the direction of Coco Chanel, who wanted a fragrance to complement her clothes.

The most famous face of the perfume was Marilyn Monroe, who in 1953 said it was all she wore to bed.

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VERSAILLES

Limited Palace of Versailles perfume goes on sale for €550

The palace of Versailles is launching a limited edition perfume, with the profits going towards the renovation of the luxurious palace. It goes on sale on Wednesday.

Limited Palace of Versailles perfume goes on sale for €550
The perfume is inspired by the palace's gardens. Photo: Jason/Flickr

Named Le Bouquet de la Reine (The bouquet of the Queen), the perfume contains notes of jasmine – one of Marie Antoinette’s favourite flowers – as well as bergamot and lily of the valley.

The perfume has been created by Thierry Wasser from fashion house Guerlain and is “inspired by the palace's gardens”.


But if you want to snag a bottle, you’ll have to be quick. It went on sale on Wednesday and will be available for one month only. It can only be bought online, at Versailles Castle itself or at Guerlain’s store on the Champs-Élysées, and comes with a hefty pricetag – €550 for a 125ml bottle.

Over seven million people visit the Palace of Versailles – which was the principal residence of French kings from the time of Louis XIV to the French revolution – each year, making it France’s third most popular tourist site. In 2003, a huge restoration project was launched, which is scheduled to continue until 2020.
 


 

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