On Wednesday, the 65-year-old journalist Pierre Salviac tweeted "Dear female colleagues, choose your shags wisely and you might land a job as France’s first lady."
Salviac, a rugby specialist, was referring to politics journalist Valérie Trierweiler, who as Hollande’s partner is about to become France’s de-facto first lady, according to news portal France Soir.
The tweet caused a slew of reactions on the web, with many tweeters accusing Salviac of sexism and chauvinism.
Salviac’s employer radio RTL slammed the tweet, saying his comments were "intolerable and totally unacceptable". He was later dismissed, despite having publicly apologised for the comments.
This isn’t the first time Salviac has caused uproar on twitter. In January, he had tweeted abusive comments about homosexuals. "63 percent of the population is in favour of gay marriage. We already had enough bug. in the country, it’s not going to get better."