The beer goggles theory that people look more attractive after a few drinks is true, at least when it comes to how sexy we feel about ourselves.

"/> The beer goggles theory that people look more attractive after a few drinks is true, at least when it comes to how sexy we feel about ourselves.

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‘I’m too sexy’: drinkers think they’re hotter

The beer goggles theory that people look more attractive after a few drinks is true, at least when it comes to how sexy we feel about ourselves.

'I'm too sexy': drinkers think they're hotter
Fred Rockwood

A study by researchers at the University of Grenoble in southern France carried out a series of tests to see whether alcohol has any impact on attractiveness.

The study, called “Beauty is in the eye of the beer holder”, carried out a series of trials to see what impact a few drinks has.

In a first trial, nineteen drinkers in a Grenoble bar were asked to rate themselves on a scale of 1 to 7 for attractiveness, intelligence and sense of humour. Their alcohol level was measured at the same time.

Researchers found that the more people drank, the higher they rated themselves on the sexy scale.

A second study looked at whether it was enough just to think you had been drinking to have the same effect

In that test, 94 men were told they were testing an alcoholic drink for a made-up company.

Unknown to the men, only half were served the real alcoholic drink, while the rest were given a non-alcoholic beverage.

When asked how sexy they were, those who thought they had been drinking rated themselves more highly.

Those who didn’t think they’d been drinking alcohol, even if they had, rated themselves loser.

“Our study shows that just thinking you’ve been drinking alcohol can make you feel sexier,” said Laurent Bègue, a professor of psychology at the Pierre-Mendès-France University.

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French national park bans alcohol over the summer months

A French national park has banned alcohol over the summer months after a spate of accidents.

French national park bans alcohol over the summer months
The gorges of the Ardèche are known as the 'French grand canyon' Photo: AFP

The gorges of the Ardèche region – a national park in southern France very popular with hikers, campers and canoeists – has banned alcohol from the campsites and the river until September 30th.

“Hikers and boaters are prohibited from keeping alcoholic beverages for consumption in the bivouacs of Gaud and Gournier [the only areas where camping in the gorges is permitted] and on the river domain,” said the order issued by the Préfect of the Ardèche.


The area is very popular for canoeing. Photo: AFP

The temporary order began on May 1st and runs until September 30th.

The ban is intended to “put an end to the many accidents caused by drunkenness”, the préfecture told FranceInfo, which also specifies that regular checks will be carried out and that non-compliance with this order will be subject to sanctions.

Over previous summer seasons fighting, dangerous behaviour and drunken accidents have become a problem for police and park warders in the area.

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