A rise in the number of young people getting drunk has prompted the government to commission a series of adverts to tackle the problem.

"/> A rise in the number of young people getting drunk has prompted the government to commission a series of adverts to tackle the problem.

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TV ads to tackle ‘le binge drinking’

A rise in the number of young people getting drunk has prompted the government to commission a series of adverts to tackle the problem.

TV ads to tackle 'le binge drinking'
EICAR

A 2011 study showed that more than a quarter of 17-year-olds had been drunk at least three times in the last year, rising by more than 2 percent in three years.

“Le binge drinking”, as the phenomenon is known in France, has prompted some schools to copy a US programme that aims to encourage children to resist the temptation of alcohol.

Le Parisien newspaper reported on Thursday that a school in the central Corrèze region of France is piloting a programme that uses role play to help young people work out how they can reject peer pressure.

A 2006 study found that 59 percent of 11-year-olds had already drunk alcohol, rising to 72 percent for 13-year-olds and 84 percent for 15-year-olds.

The government has also commissioned a series of advertisements to be played on national TV.

Youth minister Jeannette Bougrab challenged a cinema school to come up with a series of advertisements, which will be shown in April.

In one spot, a group of young people are shown drinking while one attempts a rousing speech. 

He seems to lose his way and eventually falls away while the other teenagers are shown lying slumped around him. 

“To be a rebel you have to be able to stand up,” says the endline.

Binge drinking became a major issue with the rise of “apéro géants”. 

Translated as “giant aperitifs”, these gatherings attracted thousands of mostly young people to indulge in outdoor drinking.

Many ended in fights, hospitalisations and scenes of unconscious drinkers, scenes that have tended to be very unusual in France.

Le spot de l’EICAR contre le blinge drinking par la-croix

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French national park bans alcohol over the summer months

A French national park has banned alcohol over the summer months after a spate of accidents.

French national park bans alcohol over the summer months
The gorges of the Ardèche are known as the 'French grand canyon' Photo: AFP

The gorges of the Ardèche region – a national park in southern France very popular with hikers, campers and canoeists – has banned alcohol from the campsites and the river until September 30th.

“Hikers and boaters are prohibited from keeping alcoholic beverages for consumption in the bivouacs of Gaud and Gournier [the only areas where camping in the gorges is permitted] and on the river domain,” said the order issued by the Préfect of the Ardèche.


The area is very popular for canoeing. Photo: AFP

The temporary order began on May 1st and runs until September 30th.

The ban is intended to “put an end to the many accidents caused by drunkenness”, the préfecture told FranceInfo, which also specifies that regular checks will be carried out and that non-compliance with this order will be subject to sanctions.

Over previous summer seasons fighting, dangerous behaviour and drunken accidents have become a problem for police and park warders in the area.

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