Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland

LVMH to make red wine in China

Share this article

LVMH to make red wine in China
Megan Mallen
14:03 CET+01:00

Moet Hennessy, the wine and spirits unit of French luxury group LVMH, said on Thursday it will start producing red wine in the southwestern Chinese province of Yunnan, with bottling beginning in four to five years' time.

Moet and VATS, a Chinese vintner, have agreed to work together on a plot of land that covers around 30 hectares (74 acres), a statement said.

"It is the first time that LVMH is launching the production of red wine in China," a spokesman told AFP. The investment will compliment a project announced in May 2011 to make white wine in northwestern China.

The latest plan should "allow us to offer a high-quality red wine to Chinese consumers in four to five years," the statement quoted Moet Hennessy president Christophe Navarre as saying.

LVMH already owns Wenjun, a well-known brand of Chinese spirits.

Get notified about breaking news on The Local

Share this article

The Local is not responsible for content posted by users.
Become a Member or sign-in to leave a comment.
Advertisement

From our sponsors

Change the world with a master's degree from Sweden's Linköping University

Master's students at world-leading Linköping University (LiU) aren't there simply to study. They solve real-world problems alongside experts in fields that can create a better tomorrow. Do you have what it takes to join them?

Advertisement