A suggestive ad for a football apparel store has provoked complaints from women's groups after it appeared to show a woman giving a male client an unusually high level of customer service.

"/> A suggestive ad for a football apparel store has provoked complaints from women's groups after it appeared to show a woman giving a male client an unusually high level of customer service.

" />
SHARE
COPY LINK

OFFBEAT

Saucy ad leads to sexism complaints

A suggestive ad for a football apparel store has provoked complaints from women's groups after it appeared to show a woman giving a male client an unusually high level of customer service.

Saucy ad leads to sexism complaints

The commercial for the 11 Football Club store shows an apparently naked woman kneeling in front of a male customer while she asks him if he is happy. 

As the ad ends, we see he is trying on shoes. The endline says the company “loves taking care of its clients.”

The ad has successfully achieved publicity for the store, but has also caused anger for some.

“This type of advertising really worries me,” said Auréline Cardoso, a member of anti-sexism and anti-homophobia group CRASH (Collectif Radical Anti-Sexisme et Homophobie). 

“We can’t keep laughing about sexism and the macho culture when we know a woman is raped every five hours in France,” she told daily newspaper 20 Minutes.

“If it had been a black person in the place of the woman, I don’t think everyone would be laughing at this.”

The owner of the company, Benoît Defois, claimed the ad was just “a bit of fun, nothing more.”

“The message of the ad isn’t to denigrate women but to say we take care of our clients.”

He said he was thinking of having a follow-up ad showing a man on his knees in front of a woman.

The row follows another advertising controversy over posters for a new film starring Oscar-tipped French actor Jean Dujardin. 

The posters for the film “Les Infidèles” (The Players) showed Dujardin and his co-star in suggestive poses with unidentified women.

They were taken down within days, amid fears that the posters could even harm the Oscar chances of Dujardin for his role in “The Artist”.

Judge for yourself what you think of this latest controversial ad….

 

11footballclub.com aime prendre soin de ses… par Spi0n

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.

OFFBEAT

France’s mystery rooftop panther stolen from zoo

A black panther rescued from rooftops near the northern city of Lille last week has been stolen from the zoo where it was taken after capture, officials said.

France's mystery rooftop panther stolen from zoo
Photo: AFP/ Sapeurs Pompiers du Nord

The feline was seized overnight from the zoo in Maubeuge near the Belgian border, the city's mayor, Arnaud Decagny, told AFP on Tuesday.

“This animal was the only target,” Decagny said, adding that “considerable efforts” were made to force locks and avoid security systems.

Zoo personnel are worried about the young panther's health, “which is rather delicate because he lacks strength,” the mayor added, saying the animal was just a few months old and weighed between 25 and 30kg.

The panther after its capture. Photo League Protectrice des Animaux de la Nord de France/AFP

The panther was going to be transferred to a centre specialised in rehabilitating wild animals that had been domesticated.

Firefighters caught the cat last Wednesday as it roamed rooftops in Armentieres after escaping through the window of a private apartment believed to have been its home.

The panther's owner is thought to have escaped through the same window, for fear of being charged with illegally harbouring a wild animal.

Police have not located the fugitive owner, who could face charges of endangering the public, which is punishable by up to a year in prison and €15,000 in fines, Decagny said.

SHOW COMMENTS