January sales in France kicked off on Wednesday with an unusual discount for women who have received faulty breast implants from defunct French manufacturer PIP. Rivals Sebbin and Cereplas are offering replacements at a knock-down rate.
Sebbin is offering to halve the price of implants for women who can prove they have received PIP implants, which have been shown to rupture more easily and are suspected of causing cancer.
PIP was closed down by health authorities last year after they discovered the company was using non-medical silicone gel in implants which were twice as likely to rupture as other products in the same category.
The president of Sebbin, Olivier Pérusseau, says he is offering the discounts to show his solidarity with the victims of PIP implants. "We have a duty to show our support of women who suffered such as massive fraud," he told weekly L'Express.