• France's news in English

Champs-Elysées fails to shine in global survey

Matthew Warren · 4 Jan 2012, 09:54

Published: 04 Jan 2012 09:54 GMT+01:00

Facebook Twitter Google+ reddit

A ranking of the top 30 shopping streets in the world has placed Paris' Avenue des Champs-Elysées in 16th place, blaming unfriendly sales assistants for the disappointing position.

Paris-based retail consultancy Presence Mystery Shopping sent researchers to major shopping streets around the world to test environment, friendliness and overall service quality. 

On each visit, the researchers spoke only English, or another foreign language in English speaking countries, to test the type of welcome offered towards foreign visitors.

In 40 percent of cases on Paris' premier shopping street, researchers reported that sales people seemed irritated when dealing with them.

A spokeswoman for Presence Mystery Shopping told The Local that passers-by on the famous shopping street were generally friendly and courteous and tried to get by in English.

However, the service on offer inside the stores was not always up to scratch.

"The level of welcome was not up to the standard you'd expect from an avenue as visited and as beautiful as the Champs-Elysées," she said.

The 1.9 kilometre (1.2 mile) Avenue des Champs-Elysées runs from the Place de la Concorde to the Arc de Triomphe.

The avenue is famed for its shops, cinemas and luxury stores including Louis Vuitton and Cartier. Recent newcomers to the street include Marks & Spencer and Banana Republic.

The best scores in the survey were achieved in the Singapore shopping street of Orchard Road, which was highly scored for its cleanliness.

Luxembourg's Avenue de la Liberté was in second place, with praise for well-mannered staff and high quality stores.

Sydney's George Street placed sixth, London's Bond Street was tenth and Fifth Avenue in New York finished 26th.


Matthew Warren (news.france@thelocal.com)

Facebook Twitter Google+ reddit

Your comments about this article

Today's headlines
Millionaire Riviera hotel boss kidnapped in broad daylight
The city of Nice where the millionaire was bundled into a car infront of shocked onlookers. Photo: AFP

The millionaire head of a luxury hotel in the French Riviera resort of Cannes was kidnapped in front of shocked onlookers in the middle of the day on Monday.

Where exactly in France are Calais migrants being sent?
Photo: AFP

Here's where the 8,000 migrants in Calais are heading.

The annoying questions only a half French, half British person can answer
Photo: Beery/Flickr/AFP

Being half French, half British is means you get asked a lot of questions (and some of them can be a little annoying.)

Migrants bussed out of Calais Jungle to all corners of France
All photos: AFP

Hundreds of migrants are being bussed across France on Monday ahead of the demolition of the Jungle camp.

The must-see French films of the millennium - Part One
A Prophet. Photo: YouTube Screengrab

Looking for something to watch?

The must-see French films of the millennium - Part Two
Rust and Bone. Photo: YouTube Screengrab

The newest French films you need to see before you die (or alternatively when you get some spare time).

Election Watch
Presidential hopeful reckons a pain au chocolat is 10 cents

So France happily takes the pastry out of him.

French ministry of defence officials die in plane crash
Screengrab: eddydeg/Twitter

The French Ministry of Defence officials were killed on Monday when a light aircraft went down on the island of Malta.

Revealed: The ten most stolen cars in France
A Smart car in Paris. Photo: JR_Paris/Flickr

Thieves in France are getting a taste for luxury cars, it seems.

Analysis - France migrant crisis
Migrant crisis won't end with Calais 'Jungle' closure
All Photos: AFP

The Jungle camp may be being cleared but this won't be the end of the migrant crisis in France.

The annoying questions only a half French, half Brit can answer
Sponsored Article
Last chance to vote absentee in the US elections
Forget Brangelina's chateau - here are nine others you've got to see
The must-see French films of the millennium - Part One
How life for expats in France has changed over the years
Why Toulouse is THE place to be in France right now
Video: New homage to Paris shows the 'real side' of city
The 'most dangerous' animals you can find in France
Swap London fogs for Paris frogs: France woos the Brits
Anger after presenter kisses woman's breasts on live TV
Is France finally set for a cold winter this year?
IN PICS: The story of the 'ghost Metro stations' of Paris
How to make France's 'most-loved' dish: Magret de Canard
Welcome to the flipside: 'I'm not living the dream in France'
Do the French really still eat frogs' legs?
French 'delicacies' foreigners really find hard to stomach
French are the 'world's most pessimistic' about the future
Why the French should not be gloomy about the future
This is the most useful French lesson you will ever have. How to get angry
Why is there a giant clitoris in a field in southern France?
French pastry wars: Pain au chocolat versus chocolatine
Countdown: The ten dishes the French love the most
Expats or immigrants in France: Is there a difference?
How the French reinvented dozens of English words
jobs available