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French hotels to get Chinese twist

Matthew Warren · 25 Nov 2011, 08:36

Published: 25 Nov 2011 09:34 GMT+01:00
Updated: 25 Nov 2011 08:36 GMT+01:00

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A chain of French hotels is going all out to welcome Chinese visitors by adapting its menus and TV channels and giving its employees the necessary language skills.

From January 1st, 15 hotels in the Campanile chain will offer ravioli, soup and rice for breakfast, as well as the traditional croissant and butter for those willing to sample the local cuisine, reported daily newspaper Le Parisien.

In the rooms, green tea will be available as well as Chinese TV stations. Information will be directly translated into mandarin and telephone assistance will also be available in the guests' own language.

The 15 hotels chosen will be in the cities most visited by Chinese tourists. There will be eight in Paris, three in Lyon and one each in Nice, Marseille, Bordeaux and Aix-en-Provence. The Campanile group has a total of 320 hotels across France.

The initiative is the result of a deal between the owner of Campanile, the Louvre Hotels Group, and Jin Jiang, a tourism company in China.

According to the hotel chain, they are keen to corner the market in a new type of Chinese traveller.

"We want to attract the new Chinese clients who are increasingly travelling alone rather than as part of a group, as before," said Camille Sassi, communications director for the Louvre Hotels Group.

The agreement will also see a number of hotels taking on a French flavour in Shanghai, Xi'an and Beijing, to make French guests feel welcome.

Staff from each country will travel to the other to learn more about the local culture and customs of each.

Story continues below…

The two groups hope that the experiment will eventually increase to up to 75 hotels adopting the new approach.


Matthew Warren (news.france@thelocal.com)

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