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Banana Republic to open first shop in France

Matthew Warren · 30 Aug 2011, 08:17

Published: 30 Aug 2011 10:04 GMT+02:00
Updated: 30 Aug 2011 08:17 GMT+02:00

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American clothing store Banana Republic is to take its first step into the French market with a shop on the prestigious Champs-Elysées in Paris.


The fashion retailer, which describes itself as offering "accessible luxury", is owned by the Gap group and plans to open the store in early December, said the company. The 1,500 square metre store will stock both menswear and womenswear.


"After the success of our new stores in London and Milan, we have found the right moment and the right location to launch in Paris," said Sonia Syngal, who leads the European business for Gap.


Banana Republic was founded in 1978 and has over 600 stores, with over 500 of these in the US. It was bought by Gap in 1983


"With loyal customers across Europe, both in our stores and online, we are confident that Banana Republic's proposition of affordable luxury will resonate well with Parisian customers," said Stephen Sunnucks, president of Gap's international division.


The arrival of Banana Republic marks the latest in a series of American clothing brands to plant themselves on the iconic street. Abercrombie & Fitch opened in May and Tommy Hilfiger has had a flagship store since November 2010.


Matthew Warren (news.france@thelocal.com)

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