France's news in English

Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland

Boden: French women are ‘stroppy’

Share this article

09:18 CEST+02:00

Popular British clothing brand, Boden, is about to launch in France but its boss may have committed a PR own-goal by labelling French women as ‘stroppy’.

In a magazine interview at the weekend, the Eton-educated founder of the company, Johnnie Boden, said “I always come back from Paris and say to my wife, ‘God, they never smile at me!’”

“It’s hard work. I try to flirt with them but they’re not having it. The only way to get a reaction is to be rude back. Paris is beautiful but I associate it with stroppy women and exhausting business trips. I feel slightly rejected when I go there, but I think if I can just crack it, it’ll do my confidence a lot of good.”

The Boden brand was founded in 1991 and has become popular with upper-middle class Britons. Prime Minister David Cameron is himself a customer of the company.

Boden also lambasted the south of France, saying he “couldn’t bear it. It’s so built-up and expensive and ... really grim. I’m sure it was lovely 50 years ago.”

Boden plans to launch a dedicated website in France later this month. The company currently sells in the UK, US, Germany and Austria. Sales recently passed £200 million for the first time.

 

 
Get notified about breaking news on The Local

Share this article

The Local is not responsible for content posted by users.
Become a Member or sign-in to leave a comment.

From our sponsors

This cloud-based agency takes remote working to the next level

Be honest, who hasn’t dreamed of working remotely with all the perks of employment? If you’ve got the skills, you only need to look UP to make that dream a reality.