• France's news in English
 
app_header_v3

If you want to talk to the world, talk to The Local - The Local

If you want to talk to the world, talk to The Local

Since 2004 we’ve been telling the world what’s happening in Sweden, Germany, Switzerland, France, Spain, Italy, Norway, Denmark and Austria.

Over the years, we’ve produced more than a hundred thousand stories for a hundred million readers. We’ve learned a lot about what works (and what doesn’t) when you want to take a local message global.

The Local offers the perfect audience and context for targeted international advertising. To find out if we are a suitable platform for your campaign - and to discuss the best-performing formats - please contact us:
 
CEO: Paul Rapacioli
Phone: +46 (0)8 656 5019
 
Services
 
We work closely with our clients on their international communication strategies, specifically helping with creating and distributing quality content - through our own channels, social media and beyond.
 
We have unique editorial experience of communicating what happens in our various countries to the rest of the world. Here are some of the ways in which we apply that experience to our clients' goals:
  • Sponsored content in the format that best communicates the client's message
  • Live blogs from major events, conferences, exhibitions, speeches
  • Translation (sites, promotions, press releases, articles)
  • Custom news sites for particular content or audiences
  • Display advertising in a range of formats for our web and mobile platforms
For a no-strings-attached chat about how we might be able to help you, please get in touch.
 
Nine ways The Local has helped clients with their international communication
 
1. When UK retailer Marks and Spencer wanted to tell expat consumers about its Europe-wide delivery service, we created country-specific content and provided the channel to this hard-to-reach audience.

2. How to connect the Swedish Institute's Network of Future Global Leaders to life in Sweden? With a custom news site, complete with exclusive content produced for, and by, this unique audience.

3. Our sites are depended upon by expats in nine countries. We connected the City of Stockholm with people all around the world through a series of humorous articles about how the city makes it easier for foreign professionals to move there.

3.  Regus business lounges are perfect for business travellers, so The Local's audience was an obvious target group. We produced content that made an impact with our readers and generated a stream of customer leads.

4. West Sweden's thrilling lobster safari should be on everyone's bucket list. But readers who couldn't make it this year were able to experience it live, thanks to The Local's live blog - produced on a fishing boat in the archipelago.

5. Dozens of universities and international schools have used The Local to reach expats around Europe. At the junior end of the scale, we wrote about how Phorms insists on bilingualism in its six German schools. And for the postgrads, we helped Kellogg-WHU to explain the benefits of its Executive MBA program.

6. Our live blog from STING Day, one of Stockholm’s hottest start-up gatherings, captured the buzz of the day for those who weren't there - and kept the discussion going long after the event itself...

7. ...but Stockholm doesn't have a monopoly on Swedish start-ups. We wrote about the ten Skåne start-ups to watch in 2015 on behalf of Region Skåne, leading to exposure far and wide.

8. Most people don't need more than a couple of reasons for a sunny break. But for a Europe-wide content campaign for Gran Canaria Tourism, we offered readers ten reasons to holiday in Gran Canaria.

9. Stockholm Academic Forum wanted the city's new official university guide to tell the stories behind the 17 universities in the region. So with our journalistic approach to copywriting, we produced the content for the site.

For a discussion about how we can help your organisation, please contact us:
 
CEO: Paul Rapacioli
Phone: +46 (0)8 656 5019
 
Sponsored Article
5 reasons to try dating in Paris with The Inner Circle
France: A timeline of terror since the Charlie Hebdo attack
Sponsored Article
Why you should attend an international job fair
A timeline of terror in France since Charlie Hebdo
Culture
Thirteen free and easy ways to learn French
Culture
32 mistakes foreigners make when they arrive in France
National
Here are the worst scams to avoid whilst driving in France
Analysis & Opinion
Isis can simply be a conduit for the violent desires of psychopaths
Features
Six outdoor bars in Paris you simply must visit
Culture
The open-air Villette cinema has been cancelled over security fears
Sponsored Article
Why Swiss hospitality graduates are in demand
Culture
Henri Rousseau exhibition proves huge hit in Paris
National
Frenchman caught trying to sell Nice massacre souvenirs online
Society
OPEN NOW: Here's why you should head to the Paris Plages
Sponsored Article
Why expats choose international health insurance
Culture
What's on in France: Still plenty to see and do in July
Lifestyle
Treasures of Versailles to go on display in Australia
National
How to keep cool during France's heatwave
Sponsored Article
Why you should attend an international job fair
National
Nice attack: What we know so far
National
Nice attacker: Body-building, drug-taking, violent flirt
National
IN IMAGES: Drawings in tribute to Nice attack victims
Sponsored Article
Why Swiss hospitality graduates are in demand
Society
Promenade des Anglais: The iconic heart of the French Riviera
France faces more questions after latest deadly attack
Sponsored Article
Why expats choose international health insurance
National
Why is France the target of choice for jihadist attacks?
National
Nice truck attack: 'Bodies went flying like bowling pins'
Nice attack: Families of missing make pleas on Twitter
Politics
Boris Johnson cheered and booed at Bastille Day party
2,759
jobs available