IN PICS: Guerilla ads target COP21 in Paris
A group of eco activists in Paris have found an innovative way to protest - a guerilla advertising campaign criticizing the corporate sponsors of the summit, including Air France and Volkswagen, who it claims are "part of the problem".
Authorities may have banned protest marches during the COP21 climate summit, but that hasn't stopped campaigners from finding other ways to express their discontent. Artists and activists have joined together to slam the 'hypocrisy' of companies and heads of state involved in COP21, using guerilla advertising.
The 12-day summit, which officially began on Monday, aims to reach a globally binding accord to limit warming to 2C above pre-Industrial revolution levels.
But a series of over 600 artworks, displayed on billboards and bus stops across Paris, points out that the corporate sponsors are not so climate-friendly themselves, and accuses politicians including President Francois Hollande and UK Prime Minister David Cameron of inaction.
The UK-based campaign Brandalism claimed responsibility for the adverts, saying in a statement that it hoped to "highlight the links between advertising, consumerism, fossil fuel dependency and climate change".
Here is a look at some of the group's work.
$36b spent on outdoor advertising globally every year to promote unsustainable consumerism. Time for #Brandalism pic.twitter.com/pAyZhiwJ3Y
— BrandalismUK (@BrandalismUK) November 30, 2015
Dear @BrandalismUK, thank you for making your artful voices heard all around #Paris. What you are doing is beautiful pic.twitter.com/jpmX49E0ZO
— Manon Dené (@manondene13) November 30, 2015
@AirFrance is a COP21 sponsor AND contributor to climate change. More takeovers https://t.co/C8Hex1eiHF @planestupid pic.twitter.com/MLuRKyqYOq
— BrandalismUK (@BrandalismUK) November 28, 2015
If you're at the top of the human pyramid, don't look down @beastmastertv #COP21 pic.twitter.com/QeerAAcgpJ
— BrandalismUK (@BrandalismUK) November 29, 2015
Look closer at the ads in Paris bus stops this weekend for work by artists including @lilymixe #COP21 pic.twitter.com/nLYhDqo7lD
— BrandalismUK (@BrandalismUK) November 29, 2015
#COP21 dans espaces pub parisiens Decaux détournés #brandalism (Etat d’urgence par Eube) pic.twitter.com/jOXYp6nzjB
— Gilles Klein (@GillesKLEIN) November 29, 2015
Who does @DavidCameron_MP really represent? Bill Poster's artwork shows who... #COP21 #Brandalism in #Paris pic.twitter.com/CFWuJAbMHn
— BrandalismUK (@BrandalismUK) November 29, 2015
See a collection of the advertisements in the video below:
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$36b spent on outdoor advertising globally every year to promote unsustainable consumerism. Time for #Brandalism pic.twitter.com/pAyZhiwJ3Y
— BrandalismUK (@BrandalismUK) November 30, 2015
Dear @BrandalismUK, thank you for making your artful voices heard all around #Paris. What you are doing is beautiful pic.twitter.com/jpmX49E0ZO
— Manon Dené (@manondene13) November 30, 2015
@AirFrance is a COP21 sponsor AND contributor to climate change. More takeovers https://t.co/C8Hex1eiHF @planestupid pic.twitter.com/MLuRKyqYOq
— BrandalismUK (@BrandalismUK) November 28, 2015
If you're at the top of the human pyramid, don't look down @beastmastertv #COP21 pic.twitter.com/QeerAAcgpJ
— BrandalismUK (@BrandalismUK) November 29, 2015
Look closer at the ads in Paris bus stops this weekend for work by artists including @lilymixe #COP21 pic.twitter.com/nLYhDqo7lD
— BrandalismUK (@BrandalismUK) November 29, 2015
#COP21 dans espaces pub parisiens Decaux détournés #brandalism (Etat d’urgence par Eube) pic.twitter.com/jOXYp6nzjB
— Gilles Klein (@GillesKLEIN) November 29, 2015
Who does @DavidCameron_MP really represent? Bill Poster's artwork shows who... #COP21 #Brandalism in #Paris pic.twitter.com/CFWuJAbMHn
— BrandalismUK (@BrandalismUK) November 29, 2015
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