• France's news in English
 
app_header_v3

'Champagne tablets' prove too good to be true

Ben McPartland · 5 Aug 2014, 16:31

Published: 05 Aug 2014 16:31 GMT+02:00

It could have spelled the end of the popping champagne corks and saved a lot of money on recycling bottles.

That’s if it had been real.

Social networks went wild in France on Tuesday morning when news spread that the champagne label Veuve Clicquot had created champagne in the form of a dissolvable tablet like the well-known hangover cure Alka-Seltzer. Several brand websites also eagerly published the news.

“In 2014, after the invention of alcohol powder, Veuve Clicquot is trying it on - A soluble champagne tablets made of alcohol powder will turn water into magnificent champagne,” wrote one website with images of the product.

As you could imagine in a nation that is home to the famous sparkling wine, there were soon calls of “sacrilege”

The new tablets, which could simply be added to a glass of water to create Champagne, was to be called “Shh…ampagne” because of the noise it makes when dissolving in water.

Even if the idea seemed far-fetched the pictures below were passed around on the internet by people eager to try it out.

But unfortunately it turns out the new creation was not the work of Veuve-Clicquot, which is owned by luxury group LVMH, but a simple hoax by Russian ad agency called Firma.

Story continues below…

The marketing agency had not been given permission by Veuve Clicquot to use its name and was quickly taken to task by authorities and the French firm was forced to issue a denial.

The French organisation CIVB (Interprofessional Committee for Wine and Champange) has demanded the Russian ad agency remove the images and has launched an investigation to find out the origins of the pictures.

Would you drink Champagne if it was ever in the form of a dissolvable tablet?

Ben McPartland (ben.mcpartland@thelocal.com)

Your comments about this article

Today's headlines
Special ops units to police Tour de France for first time
Photo: AFP

France is taking security at the Tour de France extremely seriously this year.

How French rail services will be hit by this week's strike
Photo: AFP

Another tricky couple of days for rail travel lie ahead this week.

French fuel crisis: One fifth of petrol stations run dry
Photo: AFP

Riot police clear blockades but some 2,400 petrol stations are running dry in France.

Here is where France is hit hardest by fuel shortages
Photo: Fuel comparison site Essence

UPDATED: With 2,400 petrol stations across France either empty or running out of fuel, here's a look at which parts of the country are the most affected.

Revolutionary French sex tech toy aims to break taboo
Photo: B-Sensory

An award-winning sex tech toy from France promises to revolutionize the erotic industry and break a few taboos along the way.

Guest blog
Five reasons Lille should actually be part of Belgium
Photo: Hailemichael FISEHA/Flickr

It's technically in France, but does it really belong there?

Le Thought du Jour
Don't panic: What can the French do if there's no fuel?
Photo: AFP

The French government is saying don't panic... but what ARE we supposed to do?

Paris transport workers set to stage 'indefinite strike'
Photo: AFP

Get ready for (more) strikes from workers on the Paris transport network. And there may be no end in sight.

Strikes, fuel, security: France faces Euro 2016 headaches
Photos: AFP

As the Euro 2016 football tournament approaches there are concerns that it could turn into a fiasco given the prospect of rail strikes, street protests, petrol shortages and security "failings" at the national stadium.

Say 'au revoir' to the Paris Metro ticket
Photo: clogsilk/Flickr

It will soon be the end of a very long era.

Travel
It will soon be time to say 'au revoir' to the Paris Metro ticket
Sponsored Article
Eat, learn, live: unforgettable holidays in France
Culture
Revealed: The ultimate sex map of France
National
Migrants at Calais camp given dignity in death
International
How good is security at Charles de Gaulle airport?
Culture
How to make a traditional French cassoulet
Culture
IN PICS: Commuter trains in Paris get royal makeover
International
Terror attack 'likeliest cause' of missing EgyptAir plane
International
Who was on board the missing EgyptAir flight from Paris?
Lifestyle
New map reveals Paris flat prices by Metro station
Culture
Paris: Here's how to find French cinema in English
Culture
How to say 'OUCH' in French (and ten other sounds)
National
Get ready: France to be hit by week of transport strikes
Culture
France readies for first national 'motorway party'
National
Is this the eco-solution to France's wild-peeing plague?
Sport
Paris mayor wants Seine to be 'swimmable' before Olympics
National
IN PICTURES: Police car torched in Paris protests
National
Why there's another rail strike in France and more to come
National
Why does 'everyone in France hate the police'?
Culture
Foolproof ways to make French friends in France
National
Seventeen French ex-ministers vow to shine light on sex harassment
Lifestyle
French Riviera mega-mansion faces being bulldozed
Culture
Eight ways the French are different to Parisians
Features
Paris Fringe Festival to showcase English arts scene
2,740
jobs available